Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
Two Winona livestreams sold skincare as cures: Botanee's show promised acne repair; influencer Guo Xiaopang sold lotion as allergy treatment. Both drew fines.
Ler o casoFounder Liu Qianfei pitched aromatherapy oils as cures for hair loss and irregular periods on a livestream while filings did not match the products.
Ler o casoCoca-Cola spent heavily launching C2, a mid-carb cola, as the low-carb trend was already waning — and priced it above regular Coke. Buyers stayed away.
Ler o casoCult British magazine The Face shut down in March 2026, seven years after a 2019 relaunch that stayed ad-dependent and never stopped losing money.
Ler o casoA model by a scooter holding a lit cigarette framed smoking as aspirational holiday style; the UK watchdog ruled the email socially irresponsible.
Ler o casoFeb 9, 2022: Dotdash Meredith ended print on InStyle, EW and four more titles — roughly 200 print jobs gone, two months after closing the $2.7bn deal.
Ler o casoBed rails violate the mandatory entrapment standard — asphyxiation risk, no warning labels. 5,770 units at $24-28; refund after destruction photo.
Ler o casoPassenger-side brake cables misrouted in assembly can wear and snap — crash risk in 2021-2022 fleet golf cars. Free dealer inspection from Jun 2026.
Ler o caso8-inch drain covers violate the Virginia Graeme Baker Act's entrapment standard — a drowning risk. 1,040 units; refund after removal photo (Dec 2025).
Ler o casoSwellfun, the only foreign-controlled listed baijiu maker, peaked at ¥5.2B of revenue in 2024. FY2025: revenue -41.8%, profit -70%, cash flow negative.
Ler o casoThe detachable lid's metal spring overheats in the microwave — smoke, melt, fire; one fire with property damage. 86,000 bowls; HSN refund from Jun 2026.
Ler o casoLIFEBOOK laptops sold against a 'WEB Price' with no sales record, under campaign deadlines that kept renewing. CAA surcharge: ¥42.23M on ¥1.41B of sales.
Ler o casoFirst store at Wisma Atria 2007, Asia HQ 2014 — by March 2026 Cotton On's Singapore holding company is liquidated and two more stores close on leases.
Ler o casoBurgundy eyewear distributor, 10-19 staff, founded 2020. RJ Nov 2025; liquidation Jan 22, 2026. Variation Design took over its three collections at once.
Ler o casoYanghe, China's No.3 premium baijiu maker, peaked at ¥33.1B of revenue in 2023. FY2025: revenue down 33.5%, profit down 67%, a ¥1.77B loss in Q4 alone.
Ler o casoMar 2026: Santiago's appeals court fined WOM 50 UTM — it kept sending promotional SMS for weeks after confirming a 'No Molestar' block request.
Ler o casoDrive-system failure can eject metal fragments from the engine area of 2026 Teryx4 H2 and Teryx5 H2 side-by-sides. 19 reports; free dealer repair.
Ler o casoKaki Crazy built 27 stores out of Rennes from 1987; rents, weak spending and e-commerce broke the group, and a Rennes court ordered restructuring.
Ler o casoFounded 2010 in Wasquehal, four boutiques, ~10 staff, in the red since 2019. RJ April 2026 as sales fell €2.9M→€2.4M; June: liquidation, no buyer found.
Ler o casoCell faults can heat VA-111 10000mAh packs toward smoke or fire. Voluntary Korea recall 24 Jul 2026; stop use and charging, exchange or refund.
Ler o caso