Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
London's largest discount house held other banks' reserves, then gambled them on iron and shipping. It failed on Black Friday 1866. Bagehot wrote the rulebook.
Ler o casoThe street-interview ad repeated a slur for Down syndrome, then cut in footage of a person with it. JINS Taiwan deleted the video and apologized.
Ler o casoKarl said cigarettes would attract shoplifters. Theo said they would sell. They divided Germany in two. Neither Aldi sells cigarettes today.
Ler o casoAHMSA produced 5.5M tonnes of steel a year and survived two restructurings. A third failed. The tax authority added $3B. The court ordered it sold.
Ler o casoSun Art Retail's revenue fell 13% to ¥72.6B. Twenty hypermarkets shut. The CEO left. Alibaba's bet on bricks-and-mortar grocery was unravelling.
Ler o casoRyanair ran ads calling itself the greenest airline. The ASA ruled the claims unsubstantiated: 'major airline' has no agreed definition.
Ler o caso170 million users, a NYSE IPO, a generation's photo album. Then WeChat arrived, the founder pivoted to used cars, and the site went dark in 2024.
Ler o casoA 1990s star of French prêt-à-porter entered receivership in 2023 with ~100 stores. Revenue falling, treasury empty. The court put it up for sale.
Ler o casoAn elevator ad said five-nut mooncake tasted bad because you're too young and life hasn't hit you yet. Pulled in one day. The apology blamed 'the leaders'.
Ler o caso好欢螺's WeChat headline read 《女性，是什么味道？》. The article meant 'don't define women.' The title defined them. China Women's Daily called it out by name.
Ler o casoChina's biggest menswear brand signed the star of The Knockout. The retouched posters made him look like a wax figure. HLA deleted everything within hours.
Ler o casoFounder Zhang Yong bet the pandemic would end in months. It didn't. The stock lost 75% and $43 billion in market value.
Ler o casoAfter sacking 800 crew without notice, P&O's CEO told MPs it broke the law, said he'd make the decision again, and revealed replacements earned £5.50 an hour.
Ler o casoAn Indian beauty aggregator raised $342M and bought brands at premiums. When cash ran out, Sirona sold for a third of cost, ScoopWhoop for a fifth.
Ler o casoByju's bought India's most visible sports sponsorship in 2019 and paid until September 2022. Then BCCI's ₹158 crore unpaid claim became an insolvency petition.
Ler o casoThe June 2019 KAWS UT launch in China produced viral videos of brawls, leopard-crawls and mannequin-stripping. The shirts sold out; the brand flinched.
Ler o casoThe caption read: 'Here you go, at 4pm est, write the below.' The entire marketing brief went live with the Bootea shake photo.
Ler o casoA 47-year-old British fashion chain was already losing money when the pandemic hit. Administration came in June 2020: 35 stores closed, 545 jobs gone.
Ler o casoA 93-year-old chain that once outsold B&M fell behind on price, stores and online. The owners took dividends, not action. Administration came in August 2023.
Ler o casoHe promised to beat Luckin in 35 months. T97 burned ¥100M in five years on flagship rents, a 150-person team and free site-selection — 11 stores remained.
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