Harley let quality rot — the cure was on Honda's factory floor
By 1980 over half of Harley's bikes failed inspection; Honda's failed 5%. The cure came from touring Honda's Ohio plant and copying its floor, not its bikes.
Ler o casomistake.clubUM ARQUIVO CASESTUDIES.CHAT
Aprenda com os erros.
De preferência, os dos outros.
Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEQuicksilver Resources filed Chapter 11 with $2.35B of debts — its assets sold for $245M
The family-run Fort Worth gas producer sold a quarter of its Barnett Shale core and borrowed at 11% — then natural gas prices never recovered.
Ler o casoFujisash returned parts uninspected and parked 7,789 idle molds on 46 suppliers
The Kawasaki aluminum-sash maker's intake covered packaging and part numbers only — 'defective' returns, free sorting and free mold warehousing followed.
Ler o casoHeinz sold toddler snacks as 99% fruit and veg — they were two-thirds sugar
Heinz claimed its Little Kids Shredz snacks benefited toddlers while its own nutritionists should have known the sugary pitch was misleading. Penalty: A$2.25M.
Ler o casoFerrari lost two CEOs in two years — and had a successor ready for neither
Marchionne's death put a tobacco executive in charge. Two and a half years later he quit with no successor named — the chairman had to run the company himself.
Ler o casoLuxgen was Taiwan's homegrown car brand — spent billions, sold 787M to Foxtron in 2025
Yulon Group's NT$9.8B car brand launched in 2009 with grand ambitions, never found a market outside Taiwan, and was sold for a fraction of its investment.
Ler o casoThe first US professor jailed for research fraud — 17 grants built on fake data
Eric Poehlman falsified data in 17 NIH grant applications and 10 papers. He was the first US academic sent to prison for it.
Ler o casoWilko survived 93 years on the high street — and missed every reason to change
Cheaper rivals, a credit insurer pulling cover, and 408 stores where 250 would do. In August 2023 the 93-year-old chain had six weeks to close them all.
Ler o casoJumbo Kingdom, Hong Kong's floating restaurant, closed after HK$100M losses and capsized
Jumbo Floating Restaurant hosted 30M guests including Queen Elizabeth II. Unprofitable since 2013, it closed in 2020 and capsized at sea.
Ler o casoKonrad Zuse rebuilt his computer company alone — over-indebted, he lost it, and his name
After 1945 Zuse rebuilt his computer firm with no state or bank behind it. In 1964 over-indebtedness took his shares; in 1971 the name Zuse KG was deleted.
Ler o casoWestLB lost $820M on German share bets — the trade that began the bank's dismantling
Germany's state-owned WestLB bet on the gap between common and preferred shares — and lost so much the bank was eventually broken up.
Ler o casoEight brands cut Park Na-rae within weeks of her former manager's demands
A dispute with her ex-manager emptied Park Na-rae's portfolio: Samsung, American Tourister, Lotte ON and five more cut her, losses above 10 billion won.
Ler o casoChange Healthcare: one MFA-less login let hackers stall US healthcare for weeks
Attackers entered a Citrix portal with no MFA, spent nine days inside, and their ransomware froze US medical claims and pharmacy payments nationwide.
Ler o casoHawker Beechcraft: a peak-of-market $3.3B LBO that ended in 2012 Chapter 11
Goldman Sachs and Onex bought Raytheon's plane maker at the top of the aviation cycle with maximum leverage - five years later the jets themselves had to go.
Ler o casoJuewei underreported revenue for five years — China's 'duck neck king' got ST'd
The snack giant hid ¥700M in revenue over five years, was slapped with an ST warning and lost ¥50B in market cap
Ler o casoNYX Cosmetics closed its 5 Hong Kong stores as a 'business strategy readjustment'
L'Oréal's trendy makeup brand pulled out of Hong Kong and Macau in August 2020, three years after entering, citing a strategy readjustment.
Ler o casoIntel bet on a foundry comeback — then changed CEOs and cut 15% of staff
Intel's manufacturing revival plan ran ahead of demand: a $10B cost programme, a suspended dividend and a CEO exit followed.
Ler o casoUMC's Super A'Can lost $6M — Taiwan's homegrown console that lasted six months
UMC's Super A'Can, launched 1995 against the PlayStation, sold so poorly that UMC destroyed the tooling and sold the units as scrap.
Ler o casoCharles Goodyear's rubber-sulfur mix fell on a hot stove — and changed the world
Goodyear spent five years trying to stabilize rubber. In 1839, sulfur-rubber fell on a hot stove. It charred — and stayed flexible. He called it vulcanization.
Ler o casoRubio's put fish tacos on America's map — and filed bankruptcy twice in four years
Founded on a San Diego beach in 1983, down to 86 stores by 2024. Work-from-home emptied the lunch crowd; California's $20 minimum wage did the rest.
Ler o caso