Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
In 2017, Kobe Steel admitted falsifying quality data for aluminum and copper products for up to 50 years. Parts went into Boeing planes and Toyota cars.
Ler o casoIn 2019, Suzuki admitted using unauthorized software to manipulate emissions and fuel economy tests on 2.1M vehicles in Japan. The stock fell 10%.
Ler o casoIn 2017, Toray Industries admitted its subsidiary falsified tire cord strength data for 10 years. The affected tires were sold by major manufacturers.
Ler o casoAirbus invested $25B in the A380 superjumbo. Airlines wanted efficient twin-engine jets, not 550-seat giants. Production ended in 2021.
Ler o casoBayer acquired Monsanto in 2018 for $63B. Within a year, juries awarded billions to plaintiffs who said Roundup caused their cancer. Bayer's stock fell 40%.
Ler o casoFacing tens of thousands of talc claims, J&J split off the liabilities into a new entity and filed it for Chapter 11. Courts dismissed the case — twice.
Ler o casoFor two decades Wasendorf forged the bank statements auditors checked. The shortfall was $215M: PFG claimed $220M in customer funds and held $5.1M.
Ler o casoRefco IPO'd in August 2005. Ten weeks later, CEO Phillip Bennett was arrested for hiding $430M in uncollectible debts. The firm was bankrupt by October.
Ler o casoIn 2018 a Philadelphia Starbucks called police on two Black men who hadn't ordered. The viral video forced the chain to close 8,000 stores for bias training.
Ler o casoTyco CEO Dennis Kozlowski looted the company of $600M+ for personal luxury: a $30M apartment, a $6,000 shower curtain, a $2M birthday party. Convicted in 2005.
Ler o casoKweku Adoboli built $23B in unauthorized ETF positions at UBS, hiding them with fictitious trades. The $2.3B loss was the UK's largest rogue trade.
Ler o casoAmaranth's Brian Hunter built massive natural gas futures positions. When prices moved against him in September 2006, the fund lost $6.6B in days and collapsed.
Ler o casoAmazon's 'time off task' tracking and 300-item-per-hour targets created conditions where workers reported urinating in bottles. Unionization efforts followed.
Ler o casoOn May 6, 2010, the Dow Jones fell ~1,000 points in minutes, then recovered. A single large sell order and algorithmic trading caused the Flash Crash.
Ler o casoAlberto Salazar coached Mo Farah and Galen Rupp at Nike's elite Oregon Project. In 2019, he was banned for 4 years for doping violations. Nike shut the program.
Ler o casoYasuo Hamanaka controlled up to 5% of the world's copper trade for 10 years, hiding $2.6B in losses. When exposed in 1996, copper prices crashed.
Ler o casoNivea's 2017 ad for men's deodorant showed a white shirt with the caption 'White Is Purity.' It was pulled within hours after being called racist.
Ler o casoSK-II's 2016 'Marriage Market Takeover' ad played on China's 'leftover women' stigma. It went viral, but critics said it exploited anxiety to sell cream.
Ler o casoSony Ericsson (2001-2012) made the Walkman and Cyber-shot phones. But the 50:50 JV slowed decisions, and both parents were trapped when smartphones arrived.
Ler o casoVine's 6-second looping videos had 200M users. Twitter bought it, neglected it, and shut it down in 2017. TikTok launched the same year.
Ler o caso