Beluga arm rings: they burst before the 500N a child's weight asks
Izone's arm rings broke before the 500N load test and the valve kept 65% of buoyancy, not 75%. Korea ordered recall 23 Jul 2026; stop use, exchange or refund.
Ler o casomistake.clubUM ARQUIVO CASESTUDIES.CHAT
Aprenda com os erros.
De preferência, os dos outros.
Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
Casos publicados
3,222 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEFrom ¥10B to its first loss: VATS met the baijiu winter
VATS Liquor, China's first listed liquor retailer, reached ¥10.1B in 2023. FY2025: revenue down 37.7%, a first loss of ¥369M, baijiu gross margin 4.9%.
Ler o casoTV Shin-Hiroshima billed four ramen shops as 'first in Hiroshima' — they weren't
Ramen Stadium 2024 ads promised 'Hiroshima first' shops on TV, flyers and at the venue. All four had appeared at local events before. CAA measure order.
Ler o casoBluestorm life vest: 83.6N of buoyancy where the line is 100N
Marine Planet's BSJ-2920RS vest measured 83.6N against a 100N minimum buoyancy. Korea ordered recall 23 Jul 2026; stop use, exchange or refund.
Ler o casoHao Mart's 51-store empire shrinks to six — the premium Eccellente line is gone
Peaked at 51 stores in 2021, now six remain: Hao Mart's FY2025 loss hit S$49.6 million, and the last upscale Eccellente outlet closed in June 2026.
Ler o casoGenesis G80: a loose ground bolt that stalls the engine at speed
A loose ignition coil ground bolt can misfire or stall 2027 G80s while driving. Dealers tighten the bolt free of charge (NHTSA 26V493000, Jul 2026).
Ler o casoEnergi+'s electricity ads skipped the monthly fee that lived in the fine print
Three products advertised without the DKK 33.34/month 'certification and service contribution'. Second police report for the utility, fined DKK 850k in 2024.
Ler o casoCW Sellors expanded for 47 years — the bill arrived in January
Derbyshire jeweller, 10 stores, £28.5m turnover. January 2026: administration, 36 of 86 jobs gone. March: Watchfinder co-founder's group buys it out.
Ler o casoA cyberattack stopped ZEGO's machines for six weeks — then came the insolvency
Aschaffenburg textile finisher, ~60 staff. Attack on 29 March 2026 halted production for six weeks; by July the company had filed for insolvency.
Ler o casoTemu's 'up to 95% off' was built on crossed-out prices that never were
Hungary's GVH found fake reference prices, unverifiable discounts and pressure-by-urgency on Temu. Result: HUF 437M fine plus HUF 882M paid back to shoppers.
Ler o casoKnocked back ten years: Pou Sheng's Nike and Adidas trap
Pou Sheng, the Yue Yuen–spun distributor of Nike and Adidas in Greater China, closed 138 stores in 2025 as profit fell 57% to ¥211M — its worst in a decade.
Ler o casoIris Plaza's Qoo10 store called 101 foreign-made goods 'domestic'
Chinese-made pet carriers and daily goods sold as 'domestic' on the Qoo10 marketplace. The CAA and JFTC ordered two Iris-group retailers to publicly correct it.
Ler o casoMapletree ends HarbourFront Centre's 48-year run — the 2003 rebirth wasn't enough
Opened in 1978 as the World Trade Centre, HarbourFront Centre closes on July 27, 2026 for demolition — 33 storeys of offices and retail due in 2031.
Ler o casoForest River coaches: circuit boards that run hot
OG Luxury Coach and Pause circuit boards may overheat — fire risk in 2026–2027 coaches. Free repair at dealerships (Aug 2026).
Ler o casoRescued in 2021, record loss in 2025: Zhengtong's unchanged bet
Zhengtong defaulted in 2020 and was rescued by Xiamen state capital. With 93.6% of sales still in BMW/Audi/Porsche, 2025 brought a record ¥2.674B loss.
Ler o casoPremium Body Balance promised '-23.3kg in a year' — Saitama's 'No.1' salon had no proof
Before/after photos, '-23.3kg experience', 'results guaranteed'. The salon's slimming claims drew a measure order, then a ¥3.61M surcharge.
Ler o casoWorld Cup betting ads on CazéTV hid the odds — CONAR suspended them mid-tournament
June 2026: CONAR suspended KTO, Betnacional and Bet365 merchandising on CazéTV's World Cup broadcasts — live-read offers that hid real winning chances.
Ler o casoYongda wrote off ¥5B of luxury 4S stores in a single year
Yongda, Shanghai's luxury-car dealer, lost ¥5.072B in 2025 — a ¥5.007B write-off of 4S stores bought in the combustion era. New-car gross profit fell 96%.
Ler o casoP&G's Febreze 'bathroom mold shield' had no proof — its own evidence failed
Febreze's bathroom product promised to prevent black mold 'just by placing it'. P&G submitted substantiation — the CAA rejected it. Measure order followed.
Ler o casoOrigin Mattress's countdown timers never led back to the real price
'Boxing Day Mega Savings' rolled straight into 'New Year's Savings'; the struck-through 'was' price bundled free pillows. ASA upheld all three complaints.
Ler o caso