A racial slur cost a three-time F1 champion his paddock pass and a R$5m fine
A racial slur about Lewis Hamilton surfaced in June 2022; F1 banned Piquet from the paddock, BRDC moved to strip his membership, and a court fined him R$5m.
Ler o casomistake.clubUM ARQUIVO CASESTUDIES.CHAT
Aprenda com os erros.
De preferência, os dos outros.
Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
Casos publicados
3,222 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTENHK re-filmed ten episodes after its Taiga lead's drug arrest
Sawajiri was arrested in November, replaced in December, and every scene she had shot for the first ten episodes of the 2020 Taiga drama was filmed again.
Ler o casoMissha closed 54% of its stores and lost 68B won under private equity ownership
Able C&C's Missha brand shrank from 603 stores to 273 and posted a 68B won operating loss in 2020.
Ler o casoNature Republic lost half its stores and all equity after founder jailed for gambling
K-beauty's road-shop pioneer went from 600+ stores to 300 and posted 118.1B won in cumulative net losses.
Ler o casoThe Face Shop closed all 360 China stores and deregistered 39 subsidiaries
LG H&H's K-beauty peaked at 360 China stores — then THAAD, counterfeits, and C-beauty erased every one.
Ler o casoInnisfree closed 310 China stores and exited North America as revenue more than halved
Amorepacific's nature brand peaked at 770B won in sales — then lost more than half to C-beauty competition and a geopolitical boycott.
Ler o casoSkin Food filed for court receivership after four consecutive years of losses
K-beauty's first-generation icon peaked at 200B won in sales, then filed for court restructuring with 43.4B won of debt.
Ler o casoThe Dodgers' $102M bet on Bauer cost them $37.5M — then they released him
Five months into a record $102M deal, MLB suspended Bauer; an arbitrator cut the ban to 194 games, but the club still released him with $22.5M owed.
Ler o casoNoolab, an Indonesian skincare brand, closed after its trademark name was rejected twice
The brand renamed from Noola to Noolab, but Indonesia's trademark office rejected the new name too — so it closed in June 2024 with a 60% off sale.
Ler o casoNBC refused to air the 2022 Golden Globes — ending a $60M-a-year deal
An LA Times investigation found the HFPA had no Black members — NBC, paying about $60M a year, became the first network ever to refuse to air the show.
Ler o casoCoty paid $200M for a stake in a Kardashian beauty brand — and sold it at a $71M loss
Coty bought 20% of KKW Beauty for $200M, relaunched it as SKKN by Kim — and sold the stake four years later at a $71.1M loss.
Ler o casoboohooMAN cut DaBaby three weeks after his Rolling Loud remarks
The 100-piece collab launched June 30; remarks at Rolling Loud on July 25; boohooMAN ended it on July 28 — and three festivals dropped him too.
Ler o casoDun Nai Lo spent 44 years as a HK milk dessert chain — then 24 stores became none
Dun Nai Lo (燉奶佬) grew from a dessert stall in 1981 to 24 cha chaan teng stores, and closed its last branch in Mei Foo in May 2025 after failing to adapt.
Ler o casoNortheast Yujie fined ¥1.65M for 'sweet potato' vermicelli with no sweet potato
A 20M-follower influencer's 'sweet potato vermicelli' tested as cassava. Her company fined ¥1.65M and suspended; the noodle maker fined ¥6.72M and shut down.
Ler o casoReebok China lost for 3 years — stores vanished, operator replaced
Reebok logged three straight loss years in China, closed almost all physical stores, and ABG replaced the operator. The Tmall flagship store shut in June 2026.
Ler o casoWorkpoint tore up Kan Kantathavorn's contract after the iCon fraud warrants
Thailand's biggest celebrity-endorsed MLM collapsed in October 2024: warrants for 18 suspects went out, and Workpoint terminated its star host the same evening.
Ler o casoSa Sa tried China for 20 years — then closed all 18 remaining stores at once
Hong Kong's cosmetics chain shut its last 18 China stores by June 2025. Revenue fell 10% and profit halved as online killed offline retail.
Ler o casoDFS opened in Macau's M8 mall and was gone in 9 months — a $395M retreat began
DFS opened at M8 on Senado Square in late 2024. By June 2025 it was leaving. The same downturn later forced the sale of all DFS HK and Macau assets.
Ler o casoCNN fired its morning co-anchor, then cancelled the show within a year
A sexist on-air remark ended a 17-year anchor's run; the morning show CNN had rebuilt around him was cancelled eleven months later.
Ler o casoGorillas raised $1.3B, became Germany's fastest unicorn, and collapsed in four years
Berlin's ultrafast grocery startup went from a $2.1B valuation to zero in four years — a classic story of growth before unit economics.
Ler o caso