Fracassos de negócios, decisões caras e as lições que deixam.
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The Citroën DS (1955) had hydropneumatic suspension, a semi-automatic gearbox and an aerodynamic body. It was 20 years early. Citroën could not build enough
Ler o casoClubhouse, the invite-only audio app, hit a $4 billion valuation in 2021 during lockdowns. When they eased, downloads fell ~80% and it laid off half its staff.
Ler o casoAustralia's biggest bank wired its cash machines to credit deposits instantly and never reported 53,700 of them. AUSTRAC won a record A$700M penalty.
Ler o casoAndré Courrèges defined the Space Age look: miniskirts, goggles, vinyl. He locked the brand behind couture pricing and refused to license. The future moved on
Ler o casoDEC was the world's #2 computer company with $14B and 140,000 employees. Its founder called the PC a 'toy' — nine years later it was sold for parts.
Ler o casoBob Chapek succeeded Bob Iger as Disney CEO in 2020; 2.75 years later, after a brutal earnings report and a falling stock, the board fired him and rehired Iger.
Ler o casoNizan Guanaes sold DM9 to DDB in 1999. Three years later he walked out, founded Africa, and took the creative culture. DDB kept the name and the furniture.
Ler o casoIn 1994, Havaianas was a commodity flip-flop for the poor. DPZ repositioned it as fashion. Sales tripled. It became Brazil's most famous advertising campaign.
Ler o casoWeak appliance demand kept Electrolux cutting: 3,000 jobs and a SEK 2.5bn charge in 2023, then CEO Jonas Samuelson, nine years in, left in 2025.
Ler o casoEricsson built for a 5G spending boom that never fully came. In February 2023 it cut 8,500 jobs, about 8% of its workforce, to save roughly $860 million.
Ler o casoJohn Flannery led GE for about 14 months. The board replaced him with Danaher's Lawrence Culp the same day it wrote down $23 billion in its Power business.
Ler o casoThe company famous for free gourmet meals laid off 12,000 people in one day. Employees found out they were fired only after losing access to their email.
Ler o casoHavas, founded in 1835, was France's advertising crown jewel. It was split, sold to Vivendi, and reassembled. The brand survived; the culture did not
Ler o casoHBOS lent far faster than its deposits allowed and ignored years of regulator warnings. It collapsed into Lloyds in 2008 and needed a £20.5bn taxpayer rescue.
Ler o casoH&M's sustainability claims were unclear and unsubstantiated, the Dutch regulator found. H&M agreed to adjust or drop them and donate €500,000 to a good cause.
Ler o casoIn 2011 HTC was America's top smartphone seller. After years of losses it sold about 2,000 designers, the team behind Google's Pixel, to Google for $1.1B.
Ler o casoAfter 118 years, JCPenney filed for Chapter 11 in May 2020. It had $4.2B in debt, 850 stores, and no rent money after the pandemic shut its doors.
Ler o casoBali Padda, 61, became Lego's CEO in early 2017; eight months later Niels Christiansen, 51, replaced him. Lego said he was never meant to stay long — his age.
Ler o casoLego's Shell-branded sets sat in petrol stations in 26 countries, a £68m deal going back to the 1960s. A Greenpeace parody video with 5.9m views ended it.
Ler o casoNordic health food chain Life filed for bankruptcy in Finland and Sweden in June 2025 after rising costs and falling sales hit its 200+ store network.
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