Gunze closes four apparel factories, 82 take the exit offer
Gunze's underwear business shrank until four factories and two logistics bases closed — the buyout drew 82 of 4,339 employees, 2% of the group.
Ler o casomistake.clubUM ARQUIVO CASESTUDIES.CHAT
Aprenda com os erros.
De preferência, os dos outros.
Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEOISA was Italy's only watch movement manufacture — the quartz crisis ended it
OISA produced 4 million mechanical movements in Milan since 1937. When quartz arrived, the factory stopped and the brand fell silent for 37 years.
Ler o casoUniversity of Toronto: osteoporosis researcher faked JAMA study, lifetime funding ban
Sophie Jamal fabricated data in a high-profile nitroglycerin study. She was the first researcher ever publicly banned for life by Canada's CIHR.
Ler o casoHelinox opened its first overseas flagship in Harajuku — closed it in two years
Korean outdoor brand Helinox opened its first overseas flagship in Harajuku in May 2023. It closed on 25 August 2025, no reason given; sales moved online.
Ler o casoNRG's consumer-green pivot cost CEO Crane his job and $1.5bn in goodwill writedowns
NRG tried to turn a wholesale power fleet into a consumer green brand. Cheap gas sank the core, the new bets bled cash, and both vision and CEO were gone.
Ler o casoZaif's ¥6.7B hot-wallet hack: management out, exchange sold to FISCO
One server breach emptied Zaif's hot wallet; management resigned and the exchange passed to FISCO, with MONA holders repaid 60% in kind.
Ler o casoSoros Fund lost $2B on Russian equities — a bet on the wrong country
George Soros's Quantum Fund lost $2 billion betting on Russian stocks in 1998, when the Russian government defaulted and the market collapsed.
Ler o casoiFood ran a covert propaganda machine against its own delivery drivers' strikes
Fake driver profiles, a meme page, an agent with a banner at the protest: 30+ agency documents show iFood paid to empty Brazil's delivery-worker strikes.
Ler o casoMemory bugs broke Salesforce's core switch and its failover - 900K subscribers locked out
A core network device failed on memory errors; the standby unit shared the same defect, failover never triggered, and all instances went dark.
Ler o casoSpeedcast's acquisition spree ended in a $689M Chapter 11 as COVID hit its customers
The world's largest satellite services provider consolidated its industry into $689M of debt — then an oil price war and a pandemic stranded its customers.
Ler o casoMcDonald's got a second chance on playground safety in 1995 — and paid $4M in 1999
McDonald's settled its first playground-reporting case in 1995 with a $5M safety campaign — then failed to report 400 injuries on the Big Mac Climber.
Ler o casoEndo pushed Opana ER as crush-proof without data — guilty plea, then Chapter 11
Endo marketed opioid Opana ER as crush-proof without data and chased the heaviest prescribers; opioid lawsuits sank it into Chapter 11 in 2022.
Ler o casoEast Buy's CEO picked a fight with its own star streamer — the fans made the board choose
A CEO liked a post saying the star's scripts were written by a team. The fans revolted; the stock fell; nine days later the CEO was gone and the star promoted.
Ler o casoL'Oréal paid $55M for Atelier Cologne — then pulled it from Canada 6 years later
L'Oréal acquired the niche French fragrance house in 2016. By 2022, the brand was gone from North America, a market it never cracked.
Ler o casoZantac was the world's bestselling heartburn drug — then it turned out to cause cancer
Ranitidine (Zantac) was found to degrade into the probable carcinogen NDMA; the FDA pulled it from the market and thousands of lawsuits followed.
Ler o casoE-Land's NC Outlet EXCO lost its lease — 63,000㎡ of Daegu retail stands empty
NC Outlet EXCO ran 14 years in Daegu's distribution complex. Lease renewal failed; on 31 August 2026 it closes and 140 tenants lose their anchor.
Ler o casoClarks spent 200 years as Britain's shoe family — then private equity took it
Clarks was family-owned for 195 years, making shoes for two centuries. An £84M loss in 2019 forced a rescue that cost the family control for the first time.
Ler o casoTomTom paid €2.9B for Tele Atlas at the peak — free phone maps then destroyed its market
TomTom paid €2.9B for Tele Atlas at the top of the market — then free smartphone maps destroyed its satnav business and two-thirds of its value.
Ler o casoMorgan Grenfell lost £400M to a fund manager who hid losses in shell companies
Peter Young secretly bought unlisted stocks through Luxembourg shell companies — breaching investment limits and costing £400M.
Ler o casoNike ended its eight-year Pacquiao deal in a day; sponsors for his April fight backed out
Nike's statement called the boxer's comments 'abhorrent'; the deal died in a day, and the YouTube apology that followed repeated his position.
Ler o caso