Balmain's crisis broke in court, then took Rousteing's job
Revenue fell 25% to €200M while Balmain blamed its CFO — cleared by the Paris appeal court. On 5 November 2025 Olivier Rousteing left after 14 years.
Ler o casomistake.clubUM ARQUIVO CASESTUDIES.CHAT
Aprenda com os erros.
De preferência, os dos outros.
Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEPokémon GO Fest 2017: 20,000 tickets sold, networks saturated, game unplayable
Niantic's sold-out 20,000-person festival collapsed as carrier networks saturated — full refunds, PokéCoins and a $1.575M settlement followed.
Ler o casoCellophane SA: Swiss chemist's stain-proof tablecloth film changed packaging forever
In 1908, Jacques Brandenberger wanted a waterproof tablecloth after a wine spill. The coating peeled off as a transparent sheet. That was cellophane.
Ler o casoChina top yoga chain shut 82 studios — founder pledged to repay hundreds of millions
FineYoga: 82 studios, 6 cities. Feb 26, 2023: founder announced suspension — failed fundraising, extreme debt. 3+ years later, debts still unpaid.
Ler o casoPembina's decade-plus Jordan Cove LNG push ended in a 2021 walkaway and $1.6bn writedown
The Calgary midstream company inherited an LNG terminal with no permits and no customers, wrote it down in 2020 and formally abandoned it in December 2021.
Ler o casoDigital Convergence's CueCat: $185M, given away free, each swiped fewer than six times
Digital Convergence raised $185M for a cat-shaped scanner linking print ads to the web, gave away three million — and each was swiped fewer than six times.
Ler o casoCrédit Agricole lost $1.2B on subprime mortgages — then begged shareholders for €5.9B
France's largest retail bank revealed $1.2 billion in subprime losses in April 2008 and launched a €5.9 billion emergency rights issue.
Ler o casoNizan Guanaes left DM9, founded F/Nazca, and took Brazil's best accounts with him
In 1994, Nizan Guanaes left DM9 — the agency he had built — and founded F/Nazca. Within three years, F/Nazca had won the accounts that DM9 had lost.
Ler o casoSalisbury 2021: an SWR train slid through a red signal on leaf slime into a GWR train
Wet leaf film neutralised the braking of a commuter train on a junction approach; no one died, but 14 went to hospital and autumn rail playbook went on trial.
Ler o casoCentra Tech faked a Visa crypto card to raise $32M — its founder drew eight years
Three co-founders invented executives, a fake Visa/Mastercard partnership and celebrity hype for a $32M token sale — the SEC took it all apart.
Ler o casoPetrofac: bribery convictions turned a $10bn order book into a 2025 administration filing
The Middle East contractor won Gulf work through agents who paid bribes - then spent eight years watching the SFO case hollow out its licence to bid.
Ler o casoAdidas ran Google ads calling sneakers 'recycled' — the ASA banned them for lying
UK regulator banned Adidas, Uniqlo, and Calvin Klein ads in June 2026 for unsubstantiated 'recycled' claims, after already banning Nike, Lacoste, and Superdry.
Ler o casoLa Samaritaine hid miced cameras as smoke detectors to watch staff — CNIL fined it €100K
The LVMH-owned Paris department store answered stockroom theft with fake smoke detectors that recorded sound — and never told its own data protection officer.
Ler o casoMars killed PB Max — a $50M candy bar shelved because the family disliked peanut butter
Mars launched PB Max in 1989 — a cookie bar that hit $50M in sales. The Mars family killed it in 1994 because they disliked peanut butter.
Ler o casoPolywater — the 'new form of water' that was mostly sweat
A Soviet chemist announced a new form of water in 1966; by 1969 the Pentagon was funding a polywater gap — until a postdoc matched it to his own sweat.
Ler o casoBCBG recalled flammable sweaters in 1996 — then sold 185 of them in 1999
The chenille sweaters burned faster than newspaper. BCBG recalled them, kept the stock, and three years later resold 185 at its own employee store.
Ler o caso'Erst mal seh'n, was Quelle hat' — Germany's consumption bible went out of print
Fürth's mail-order house grew its catalogue from 92 pages to 1,400; the 2009 insolvency ended it — a €50M loan bought only the printing of the last one.
Ler o casoFairchild Semiconductor invented Silicon Valley — then its managers destroyed it
Fairchild invented the integrated circuit and founded Silicon Valley. East Coast managers bled it dry, and the founders left to create Intel, AMD, and more.
Ler o casoAmaranth lost $6B in a week — one trader's gas bets destroyed a $9B hedge fund
Amaranth Advisors was a $9B multistrategy hedge fund. In 2006, one natural gas trader lost $6.6B in a week — the largest hedge fund collapse ever.
Ler o casoNike suspended its $70 million Sharapova bet within hours of her doping admission
An eight-year, $70 million endorsement was suspended in a day; two years of appeals later, Sharapova was back on court.
Ler o caso