Livestrong built its brand on Lance Armstrong; his fall halved its revenue in two years
Livestrong's brand was one man: when USADA's 2012 report ended him, donations fell 34% in a year and revenue halved in two.
Ler o casomistake.clubUM ARQUIVO CASESTUDIES.CHAT
Aprenda com os erros.
De preferência, os dos outros.
Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEOregon paid Oracle $240m for a health exchange that never enrolled anyone online
Oregon hired Oracle to build its own Obamacare exchange; the site never opened, staff processed applications on paper, and the state scrapped it.
Ler o casoHarshad Mehta's $1.4B securities scam — the Big Bull who crashed India's market
India's most famous stockbroker siphoned bank funds to pump stock prices. The scam crashed the market, exposed the banking system, and he died in prison.
Ler o casoKim Seon-ho's family corporation emptied his brand roster in a week
A report on a family-run corporation triggered exits within 48 hours — BEANPOLE hid its spring teaser, La Roche-Posay cut him a second time.
Ler o casoDigiNotar let a hacker issue 531 fake certificates — bankrupt within ten weeks
The Dutch certificate authority found rogue certificates in July 2011, missed the worst one, and was bankrupt by 20 September after every browser cut its trust.
Ler o casoBlackjewel left 1,700 coal miners unpaid when its lender refused one loan extension
A coal operator on a defaulted loan, with sales cash parked in an outside venture and its founder draining loans, failed payroll for 1,700 workers in a week.
Ler o casoCoal India fought antitrust fines for a decade on a state-monopoly exemption — and lost
Fined ₹1,773 crore for one-sided fuel contracts, Coal India claimed nationalisation law put it beyond competition law. The Supreme Court disagreed.
Ler o casoOne influencer post ended Bud Light's 22-year run as America's #1 beer
A single sponsored Instagram post turned Bud Light into a political flashpoint: sales collapsed, Modelo took the top spot, and hundreds of jobs went with it.
Ler o casoGeox declared 130 of its 500 head-office jobs surplus
In September 2025 Geox put 130 of the 500 staff at its Montebelluna headquarters into a restructuring plan, after a first half that lost €4.9 million.
Ler o casoAsahi Kasei Construction Materials faked pile records — a Yokohama condo tilted
The subsidiary that drove the piles also graded them: records were copied and rewritten, a Yokohama condo tilted, and Asahi Kasei's top floor rolled.
Ler o casoPeter Gøtzsche expelled from Cochrane — the evidence watchdog banished its own co-founder
Cochrane's co-founder was expelled for criticizing pharma influence. Four board members resigned. The gold standard of evidence banished the man who built it.
Ler o casoFORME's 26 mall stores peaked at ¥1.6B in sales — fast fashion and no heir ended it
Form Co. built 26 select shops around AEON Malls in three prefectures. On 17 July 2026 it went bankrupt with ¥490M in debt, its stores closed the day before.
Ler o casoGM and Toyota turned America's worst factory into its best — then closed it anyway
Workers who sabotaged cars became a world-class production team. The culture changed; the economics didn't. Toyota closed its first-ever plant in 2010.
Ler o casoCensus Bureau scrapped its $600m handheld computers for paper — and saved money
Harris Corp's custom census handhelds flunked field tests and overran toward $2bn; the Bureau reverted to paper two years out and still finished under budget.
Ler o casoThe Showa Shell traders who turned a hedge into a $1B bet — and lost
Showa Shell's treasury was told to hedge yen risk. Instead they speculated on the dollar-yen, lost $1B, and tried to cover it up.
Ler o casoNike cut Vick the day his plea details came out — then re-signed him four years later
Six years after signing him, Nike suspended, terminated and then re-signed the same quarterback — the full sponsor playbook in one career.
Ler o casoHealthCare.gov launched untested in 2013 — six Americans enrolled the first day
Opened without performance verification, Healthcare.gov crashed on day one with six enrollments completed — and the prime contractor took the blame.
Ler o casoManchete went dark in 1999 — its debt, now over R$1bn, is still alive
Brazil's Manchete beat Globo with Pantanal in 1990 and went dark nine years later, sold at 2 a.m. for a price made mostly of debt. The debt is still growing.
Ler o casoSprint quit its T-Mobile pursuit in 2014 to spare the FCC — and merged on worse terms
Sprint and SoftBank dropped a $32B T-Mobile pursuit in August 2014, conceding the FCC would not allow four carriers to become three. They merged anyway.
Ler o casoFacebook's Rs 300 crore Free Basics blitz ended with a total ban by India's regulator
Facebook blanketed India in a Rs 300 crore campaign to save its zero-rated Free Basics app; TRAI called the support astroturf and banned the model outright.
Ler o caso