Fracassos de negócios, decisões caras e as lições que deixam.
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A Bain review found AA's direct-booking push enraging advisers; AA slashed its outlook, the stock had its worst day in four years, and CCO Vasu Raja was out.
Ler o casoThe 2024 push to sell through AA.com and NDC alienated corporate customers and agencies; the commercial chief left and the CEO called for a reset.
Ler o casoBy early 2022, CNBC reported, Amazon's overlapping grocery bets had cost billions across 15 years without a coherent strategy.
Ler o casoAfter four Sev-1 incidents including a six-hour checkout outage, Amazon added 'controlled friction' for AI-assisted retail deployments.
Ler o casoA capital return buried in the plan surfaced late; the government halted the deal in October 2024 and Allianz withdrew its offer in December.
Ler o casoThe Airtel-Millicom Ghana merger ended up third behind MTN and Vodafone; by 2020 Airtel was selling its stake to the government with an impairment charge.
Ler o casoShyp founder Kevin Gibbon's Airhouse cut staff on April 12, 2024 after a round collapsed and moved customers to partner warehouses; one brand was stranded.
Ler o casoAveos went bankrupt in 2012 and Air Canada's required maintenance centres shut. A Quebec court called it a four-year breach of federal law.
Ler o casoAIB proposed making 70 of its 170 branches cashless to 'future-proof' the network. After customer anger and a minister's complaint, its CEO scrapped the plan.
Ler o casoThe Grasim and Vodafone Idea payments bank called its economic model unviable in July 2019, ending the m-pesa merger and prompting an impairment charge.
Ler o casoXiaomi India ditched the aggressive pricing that made it No.1; by Q1 2026 its share was 12% versus 31% at the 2018 peak, and HQ replaced the India chief.
Ler o casoWOW Air grew to 37 destinations with transatlantic fares from £150 while revenue per passenger fell 20% — then equity talks collapsed and it shut in March 2019.
Ler o casoKorea's watchdog held the two banks accountable for poor investor protection on ₩298.9B of Lime sales, ordering 50–78% repayments to specific victims.
Ler o casoFive years and ₩50 billion went into Korea's first space-set drama with two Hallyu stars — viewers left by episode two, and the stock prices followed.
Ler o casoAfter a CBC investigation, WestJet admitted it gave 'incorrect or inconsistent information’ by offering only credit, not refunds, to rebooked passengers.
Ler o casoWalmart bet stores could host cheap primary care, but thin reimbursements and staffing costs sank the model — all 51 centers closed by 2024.
Ler o casoThe state-owned lender ordered staff into nine Navratri colours on pain of ₹200 fines, then withdrew the circular after a social-media storm.
Ler o casoWith UK foot traffic falling and drinkers switching to delivery, Starbucks booked a £17.2M loss in FY2018 and spent £20M shrinking its own store base.
Ler o casoA brand manager's finger-pinch gesture in Grand Koleos promos read as the 'Megalian hand'; Renault Korea yanked its videos, apologized twice, and suspended her.
Ler o casoAustralia's Openpay entered receivership and shut to new purchases after two quarters of deep negative cash flow, a $45M minnow beside Afterpay's $14.8B.
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