Fracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
Sweden's image rule: alcohol ads may show the product and little else. Poppels' food-and-beer posts broke it — even a barrel does, the appeal court said.
Ler o casoJune 2025: LePub won a Cannes Bronze with a case film claiming 45,000 jersey presales — New Balance said it never approved the entry, and the data vanished.
Ler o casoMarch 2026: Indecopi fined Bitel (Viettel Perú) 9.28 UIT — a student campaign promised 50% off 'for all university life'; the discount lasted six months.
Ler o casoProduction drift grew lithium dendrites in the cells — short-circuit and thermal runaway risk. 2,501 recalled; owners told to stop charging past 70%.
Ler o casoLidl claimed its basket was up to €16.78 cheaper than two unnamed rivals. Portugal's ad jury: unequal weights, wrong paperwork, mimicry — suspend it.
Ler o casoCosmopolitan's teen sister, launched 1999; outlasted Elle Girl and Teen People in print, then shut after the December 2008 issue.
Ler o casoThe battery can overheat and burn: three reports, one burn injury. 1,249 projectors at $500–600 recalled; the remedy is a free battery repair or replacement.
Ler o caso8,000 stores and a price war it couldn't win on its terms: Starbucks sold up to 60% of its China business to Boyu at a ~$4B enterprise value, keeping 40%.
Ler o caso'Garanti à vie', 'no prices doubling after a year', RED by SFR promised. From 2019 prices went up anyway. Paris criminal court: €10M fine.
Ler o casoToo stiff: they exceed the compress limit, so a child who falls on one risks impalement. 254,000 recalled in June, expanded to 404,000 in July.
Ler o casoThe padding can obstruct an infant's breathing; it violates the infant support cushion standard. 2,100 recalled in April, expanded to 2,195 in July.
Ler o caso'Get 25% on your next order!', Wolt pushed to 45,000 users — capped at DKK 30, which on the minimum spend is 16%. The Ombudsman went to the police.
Ler o casoFounded in 1988 with 24-year-old Jane Pratt, Sassy was sold in 1994, gone by 1996 — new owners fired the staff and chased readers who weren't there.
Ler o casoLaunched by Sassy's Jane Pratt in 1997, Jane was folded on July 9, 2007 — ad pages down 20.9%, caught in the black hole between alternative and mainstream.
Ler o casoClaire's UK fell into administration in August 2025, was bought out in September — and was back with Kroll by January; on 27 April 2026 all 154 stores closed.
Ler o casoThe radio spot 'corrected' itself: not one in five, one in four dairy cows lame. The meta-analysis behind it couldn't carry the claim — ruled misleading.
Ler o caso10% fixed interest from €100, funding a paper factory in Ghana — while negative equity and €13M debt sat in the prospectus. The RCC: misleading.
Ler o casoThe recalled earphones kept burning: 17 major accidents, one in June 2026 in Saitama. The Dec 2024 exchange never reached enough owners; stop using now.
Ler o casoOTSUMO PLAZA opened November 2023 in Aoyama as NIGO and VERDY's concept shop. It closed on 31 January 2026 — the concept continues online from 1 February.
Ler o casoCondé Nast closed the 66-year-old women's magazine on Oct 1, 2001 — ad pages down nearly 18% that year, squeezed by Lucky and the magazines it couldn't outgrow.
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