Scentooze raised three rounds to build a Chinese perfume brand — then went quiet
Social media stopped updating in mid-2022. The Xiaohongshu store closed in September 2023. The Tmall shop simply became unsearchable.
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3,222 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTECracker Barrel dropped its old man from the logo — and reversed the rebrand within a week
The new look was called 'sterile' and 'soulless'. The company lost and regained almost $100 million in market value before restoring 'Uncle Herschel'.
Ler o casoInnisfree's essence ad showed a model pouring white liquid — Korea called it obscene
An influencer dunked her face in a bowl of the product. Female customers called it disgusting. Innisfree pulled the ad and apologised within days.
Ler o casoXiabu Xiabu launched a ¥250-per-head barbecue brand — it lasted less than two years
The first Shanghai store took ¥2.5M a month. The plan was 30 stores a year. By March 2024, two were left. The last one closed on 31 July.
Ler o casoBumble told women celibacy was 'not the answer' — they took it as an insult and left
Billboards read 'Thou shalt not become a nun'. Julia Fox: '2.5 years celibate and never been better.' Bumble apologised and donated the ad space.
Ler o casoSanex showed dark skin as cracked and itchy, white skin as smooth — the ASA banned the ad
Colgate-Palmolive said it was a 'before and after' scenario. The ASA said it could be read as suggesting white skin was superior to black skin.
Ler o casoPOLA Orbis launched two prestige beauty brands in 2018 — wound them up in four years
Amplitude and ITRIM were meant to fill the high end of Japan's department stores. The board met on 6 March 2023 and booked a ¥800 million extraordinary loss.
Ler o casoDodane made watches for 174 years — then the luxury groups priced it out of the sky
Five generations in Besançon, a military contract book, and an in-house movement from 1936. None of it mattered when the banks said no.
Ler o casoSwatch Group's profit fell fourfold in China's luxury slump — the Swatch brand grew 10%
Omega, Longines and Tissot sank with Chinese demand. The ¥100 Swatch watch rose. The group's own portfolio showed where the market was going.
Ler o casoAir France claimed it let people 'travel better and sustainably' — the ASA banned the ads
The airline did not even send a substantive response to the ASA investigation. An AI system the watchdog built had flagged the ads automatically.
Ler o casoJaguar unveiled its biggest rebrand in 102 years — the public rejected it at once
A teaser video showed no car. Critics called it 'woke' and 'reblanding'. Global sales fell from 61,661 to 33,320 vehicles in two years.
Ler o casoSwatch's model pulled his eyes into a 'slant eye' pose — China pulled the brand
The campaign for Swatch Essentials ran on Weibo. Within days, products were removed from Chinese e-commerce sites and Swatch apologised in two languages.
Ler o casoBud Light sent Dylan Mulvaney a personalised can — then lost the #1 US beer spot
One influencer post triggered a boycott from the right and fury at the response from the left. US sales fell over 10% and two executives were put on leave.
Ler o casoFerragni sold a 'charity' pandoro at 2.5× the price — Italy's antitrust fined her €1M
The donation had been made months before the campaign. Consumers who bought the branded pandoro thought their purchase was funding it.
Ler o casoPatanjali promised cures in its ads — the Supreme Court rejected its apology
One day after undertaking to stop misleading claims, Ramdev held a press conference. Two weeks later, Patanjali ran another ad. The court was not amused.
Ler o casoShell told Bristol it was 'READY for Cleaner Energy' — the ASA banned the ads
Posters, a TV spot and a YouTube video showed EV chargers and wind turbines. The ASA noted Shell emitted 1,375 million tonnes of CO2 that year.
Ler o casoChia Nan Goat Milk's boss threatened to sue fans over its 'fake' editor — and lost them
An old milk brand won Taiwan's Threads with a warm editor persona. When an agency claimed credit, the boss backed it and threatened critics — and it collapsed.
Ler o casoKangmei inflated its cash holdings by ¥88.7 billion — then the CSRC called it fraud
China's pharma giant with a ¥47B market cap overstated revenue by ¥29B and profits by ¥4.1B. The fine was ¥600,000. Investors won ¥2.46B in court.
Ler o casoTrueViu 沐薇 took NT$50K stored-value payments weeks before closing without warning
A three-branch Taichung beauty chain changed its stored-value rules, then shut on Feb 27, 2026. About 240 consumers lost prepaid funds.
Ler o caso연안식당 went from 400 stores and ₩100B revenue to a ₩200M fire sale in five years
A Korean cockle-bibimbap franchise signed 160 stores in nine months. Then COVID hit, seafood waste mounted, and the parent lost ₩68B before delisting.
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