TanaCon sold 20,000 tickets to a venue built for 5,000
YouTuber Tana Mongeau launched a rival convention to VidCon in 2018. Four times the expected crowd showed up; the event was shut down in a single afternoon.
Ler o casoFracassos de negócios, decisões caras e as lições que deixam.
O arquivo completo, no appQuando não há tradução, os cartões levam ao original publicado e mantêm seu idioma.
YouTuber Tana Mongeau launched a rival convention to VidCon in 2018. Four times the expected crowd showed up; the event was shut down in a single afternoon.
Ler o casoVídeos antigos vieram à tona mostrando-o prometendo nunca promover tabaco. Ele pediu desculpas à meia-noite e doou o cachê. Dezoito meses depois, ele estava de volta no mesmo anúncio.
Ler o casoFrom €30.99 to €34.99 to €69.99. Fans asked if Serie A was worth €70 a month. The hashtag was #vergogna.
Ler o casoThe plant-milk brand grew up Parmalat's 1996 mascot animals and gave them stomach aches. Lactalis called it IP theft. Brazil's ad regulator agreed.
Ler o casoJapan's worst food-poisoning case, 2000. Snow Brand delayed the recall, lied about the scope, and suspected coverup destroyed a 75-year-old company.
Ler o casoFrance's top telecom sold ad slots inside its own email service. The ads looked like real mail. Users never consented. 7.8 million saw them.
Ler o casoThe UK's best-known loyalty scheme merged into Avios in 2011. Members kept their points but lost the tax-free redemptions that made the programme worth joining.
Ler o casoTMON and WeMakePrice, owned by Qoo10 Group, missed vendor settlements in July 2024. The court found liquidation value exceeded going-concern value.
Ler o casoRamsay drank Cass on camera and called it 'bloody fresh.' Korean drinkers, who know Cass is bland, mocked the mismatch between chef and product.
Ler o casoM&Co survived its first administration in 2020. The second, in December 2022, found no buyer for the stores — only for the trademark.
Ler o casoThe algorithm-generated Clubcard offer was priced above the standard price after a separate promotion cut it. The screenshot went viral on Reddit.
Ler o casoTHE COLORIST's stores were designed for Xiaohongshu check-ins. After the photos were taken, customers did not come back to buy anything.
Ler o casoFrom 1,141 shops at its peak to £385M in debt and administration. Supermarkets, the death of CD sales and the 2008 credit crunch finished it.
Ler o casoFujitsu handed its mobile division to a fund in 2018. Five years later FCNT was in rehabilitation with ¥143B in debt. Lenovo bought the brands.
Ler o casoGaleria Karstadt Kaufhof survived two world wars but not its landlord-owner Signa's collapse. 15,000 staff, €680M in state aid, and 92 stores kept shrinking.
Ler o casoFunai supplied Walmart with 2 million TVs a year and made Philips, Magnavox and Emerson sets. It never built a brand of its own, and China made it irrelevant.
Ler o casoWei-Chuan's milk share fell from 40% to 25%. Three subsidiaries shut. The group donated NT$3B and exited Taiwan's oil market entirely.
Ler o casoCustomers paid millions of yen for magnetic therapy devices they never saw, promised rental income that came from the next customer's deposit.
Ler o casoFrom 20,000 retail terminals and 90% market coverage to 2.06% share and a state-owned buyout. The 2-yuan cream that defined a generation lost the online era.
Ler o casoEach fine is ¥400,000. Each round of coverage is worth more. After the 2024 penalty the brand posted a public statement saying it disagreed.
Ler o caso