Artmonium fell in January — its three brands moved to a rival within days

Artmonium was an eyewear distributor based at Saint-Julien-sur-Dheune in Saône-et-Loire, created in July 2020, with between ten and nineteen staff. Its catalogue was built on collections it did not own: among them three licensed lines of the 15-1 Eyewear group — Armor-Lux Eyewear, Festina Eyewear and Alpine Eyewear — which it sold to opticians across France.

On 4 November 2025 the Tribunal de commerce of Chalon-sur-Saône placed the company in receivership. The procedure lasted ten weeks: on 22 January 2026 the court converted it into judicial liquidation, with the SAS Deslorieux of Chalon-sur-Saône appointed liquidator. No continuation plan and no buyer for the company itself emerged.

The brands, however, did not wait for the wind-up. Days after the judgement, rival distributor Variation Design announced that it had taken over the distribution and aftersales service of all three collections — already operational, it confirmed — placing them alongside its own V.Design lines and the third-party brands it carries, such as Snob Milano, Loma and Maison Noma.

The shape of the case: the catalogue walked, the distributor died. Artmonium carried other people's names to market, and when it fell those names moved next door inside a week. The intermediary bore the risk of the channel and commanded none of its loyalty.

Rival Variation Design took over distribution and aftersales of all three collections within days, leaving only the intermediary to disappear.

The company was young — created in July 2020 — and small, with ten to nineteen staff, and its catalogue consisted of collections owned by others

The Chalon-sur-Saône court opened receivership on 4 November 2025 and converted it to liquidation on 22 January 2026: ten weeks, with no continuation plan or buyer

The collections themselves survived intact — Variation Design took over distribution and aftersales of Armor-Lux, Festina and Alpine Eyewear within days, effective immediately

The distribution business proved to be a replaceable layer: the brands moved to a rival, and only the intermediary disappeared

A distributor is replaceable; its catalogue is not its own. Artmonium carried Festina, Armor-Lux and Alpine eyewear — liquidated January 2026, the collections moved to a rival within the week.

Me Deslorieux's liquidation runs on from Chalon-sur-Saône while the three 15-1 Eyewear collections are now distributed by Variation Design, alongside its own V.Design and V.Design Kids lines and third-party names such as Snob Milano, Ovvo Optics, Wolf Eyewear, Loma and Maison Noma. Saint-Julien-sur-Dheune loses the company created there in 2020; the brands lose nothing but an address.