Fracassos de negócios, decisões caras e as lições que deixam.
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Wanhua's 50-year-old Asia Watch & Jewelry closed in 2023 after 2–3 years of losses: customers bought watches online and came in only for free strap adjustments.
Ler o casoFranco Pianegonda shipped ~€2M of his own brand's jewelry to his US arm — P.F. srl bankrupt in 2014, founder convicted in 2022.
Ler o casoAmi Colé shut down in September 2025 after rising costs and waning investor appetite for diversity-focused brands made growth unsustainable.
Ler o casoFlower Beauty, the drugstore makeup line by Drew Barrymore and Maesa, shut down in September 2025 when Maesa exited color cosmetics entirely.
Ler o casoA community fresh-food chain backed by a property developer closed all 42 stores after real-estate management replaced retail thinking
Ler o casoFrance's No. 2 contract caterer grew on debt. It had already sold its best division for €1.4bn when COVID hit — and still got taken over by a waste firm.
Ler o casoFive Guys' Korean operator sought a buyer in July 2025, just two years after opening, after structural costs made even a profitable store network unsustainable.
Ler o casoOnce China's most valuable local brand at ¥10.9B and 5,214 stores, Peacebird closed 1,841 outlets by 2024 as revenue fell three straight years.
Ler o casoThe iconic Japanese 'bookstore you can enjoy' closed 30% of its stores after centralized buying replaced the employee curation that made it special.
Ler o casoThe ex-Hema founder spent ¥180M building a fresh pet-food chain. By month 9 all stores were shut and he admitted he 'did not understand the industry'.
Ler o casoSilkFred, a London marketplace hosting 500+ indie brands, entered administration on 29 October 2025 — platform deactivated, customers seeking refunds.
Ler o casoA sexual misconduct lawsuit was settled in July 2025; days later ESPN said the Hall of Famer 'will not return' to the network.
Ler o casoStreetwear's leading media brand shuttered its e-commerce arm in September 2025, laying off 50 and returning to publishing and agency roots.
Ler o casoTwo days after AKB48 terminated Hanada Aoi's contract, the first such termination in group history, Bunka Hoso dropped her from its radio show and renamed it.
Ler o casoHong Kong's AMTD Group bought L'Officiel in 2022, then allegedly stripped its assets — multiple editions closed, police probe, missing photo archive.
Ler o casoWith faces masked, mass makeup demand collapsed in Japan, so L'Oréal Paris closed its 52-year-old makeup business and the essie nail brand there within 2021.
Ler o casoUs Weekly cut close to half its 50-person workforce in April 2026, including entire social media and Spanish-language teams, and closed its NYC office.
Ler o casoA beauty retail unicorn backed by Tencent and Hillhouse opened flagship stores and lost the model. By mid-2026 only 2 of 19 stores remained.
Ler o casoA promotion that should have cost CJSCOPE at most NT$170,000 turned into a lawsuit against 328 customers — and a market exit.
Ler o casoSwatch Group Japan closed the only Jaquet Droz boutique and ended the brand's Japan operations despite strong watch demand.
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