事業の失敗、大きな代償を払った意思決定、そこから得られる教訓。
全アーカイブはアプリで翻訳がない事例は、公開済みの原文にリンクし、その言語のまま表示します。
London's largest discount house held other banks' reserves, then gambled them on iron and shipping. It failed on Black Friday 1866. Bagehot wrote the rulebook.
事例を読むThe street-interview ad repeated a slur for Down syndrome, then cut in footage of a person with it. JINS Taiwan deleted the video and apologized.
事例を読むKarl said cigarettes would attract shoplifters. Theo said they would sell. They divided Germany in two. Neither Aldi sells cigarettes today.
事例を読むAHMSA produced 5.5M tonnes of steel a year and survived two restructurings. A third failed. The tax authority added $3B. The court ordered it sold.
事例を読むSun Art Retail's revenue fell 13% to ¥72.6B. Twenty hypermarkets shut. The CEO left. Alibaba's bet on bricks-and-mortar grocery was unravelling.
事例を読むRyanair ran ads calling itself the greenest airline. The ASA ruled the claims unsubstantiated: 'major airline' has no agreed definition.
事例を読む170 million users, a NYSE IPO, a generation's photo album. Then WeChat arrived, the founder pivoted to used cars, and the site went dark in 2024.
事例を読むA 1990s star of French prêt-à-porter entered receivership in 2023 with ~100 stores. Revenue falling, treasury empty. The court put it up for sale.
事例を読むAn elevator ad said five-nut mooncake tasted bad because you're too young and life hasn't hit you yet. Pulled in one day. The apology blamed 'the leaders'.
事例を読む好欢螺's WeChat headline read 《女性，是什么味道？》. The article meant 'don't define women.' The title defined them. China Women's Daily called it out by name.
事例を読むChina's biggest menswear brand signed the star of The Knockout. The retouched posters made him look like a wax figure. HLA deleted everything within hours.
事例を読むFounder Zhang Yong bet the pandemic would end in months. It didn't. The stock lost 75% and $43 billion in market value.
事例を読むAfter sacking 800 crew without notice, P&O's CEO told MPs it broke the law, said he'd make the decision again, and revealed replacements earned £5.50 an hour.
事例を読むAn Indian beauty aggregator raised $342M and bought brands at premiums. When cash ran out, Sirona sold for a third of cost, ScoopWhoop for a fifth.
事例を読むByju's bought India's most visible sports sponsorship in 2019 and paid until September 2022. Then BCCI's ₹158 crore unpaid claim became an insolvency petition.
事例を読むThe June 2019 KAWS UT launch in China produced viral videos of brawls, leopard-crawls and mannequin-stripping. The shirts sold out; the brand flinched.
事例を読むThe caption read: 'Here you go, at 4pm est, write the below.' The entire marketing brief went live with the Bootea shake photo.
事例を読むA 47-year-old British fashion chain was already losing money when the pandemic hit. Administration came in June 2020: 35 stores closed, 545 jobs gone.
事例を読むA 93-year-old chain that once outsold B&M fell behind on price, stores and online. The owners took dividends, not action. Administration came in August 2023.
事例を読むHe promised to beat Luckin in 35 months. T97 burned ¥100M in five years on flagship rents, a 150-person team and free site-selection — 11 stores remained.
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