Échecs d’entreprises, décisions coûteuses et leçons à en tirer.
Toutes les archives, dans l’appEn l’absence de traduction, les fiches renvoient au texte original publié et conservent sa langue.
London's largest discount house held other banks' reserves, then gambled them on iron and shipping. It failed on Black Friday 1866. Bagehot wrote the rulebook.
Lire le casThe street-interview ad repeated a slur for Down syndrome, then cut in footage of a person with it. JINS Taiwan deleted the video and apologized.
Lire le casKarl said cigarettes would attract shoplifters. Theo said they would sell. They divided Germany in two. Neither Aldi sells cigarettes today.
Lire le casAHMSA produced 5.5M tonnes of steel a year and survived two restructurings. A third failed. The tax authority added $3B. The court ordered it sold.
Lire le casSun Art Retail's revenue fell 13% to ¥72.6B. Twenty hypermarkets shut. The CEO left. Alibaba's bet on bricks-and-mortar grocery was unravelling.
Lire le casRyanair ran ads calling itself the greenest airline. The ASA ruled the claims unsubstantiated: 'major airline' has no agreed definition.
Lire le cas170 million users, a NYSE IPO, a generation's photo album. Then WeChat arrived, the founder pivoted to used cars, and the site went dark in 2024.
Lire le casA 1990s star of French prêt-à-porter entered receivership in 2023 with ~100 stores. Revenue falling, treasury empty. The court put it up for sale.
Lire le casAn elevator ad said five-nut mooncake tasted bad because you're too young and life hasn't hit you yet. Pulled in one day. The apology blamed 'the leaders'.
Lire le cas好欢螺's WeChat headline read 《女性，是什么味道？》. The article meant 'don't define women.' The title defined them. China Women's Daily called it out by name.
Lire le casChina's biggest menswear brand signed the star of The Knockout. The retouched posters made him look like a wax figure. HLA deleted everything within hours.
Lire le casFounder Zhang Yong bet the pandemic would end in months. It didn't. The stock lost 75% and $43 billion in market value.
Lire le casAfter sacking 800 crew without notice, P&O's CEO told MPs it broke the law, said he'd make the decision again, and revealed replacements earned £5.50 an hour.
Lire le casAn Indian beauty aggregator raised $342M and bought brands at premiums. When cash ran out, Sirona sold for a third of cost, ScoopWhoop for a fifth.
Lire le casByju's bought India's most visible sports sponsorship in 2019 and paid until September 2022. Then BCCI's ₹158 crore unpaid claim became an insolvency petition.
Lire le casThe June 2019 KAWS UT launch in China produced viral videos of brawls, leopard-crawls and mannequin-stripping. The shirts sold out; the brand flinched.
Lire le casThe caption read: 'Here you go, at 4pm est, write the below.' The entire marketing brief went live with the Bootea shake photo.
Lire le casA 47-year-old British fashion chain was already losing money when the pandemic hit. Administration came in June 2020: 35 stores closed, 545 jobs gone.
Lire le casA 93-year-old chain that once outsold B&M fell behind on price, stores and online. The owners took dividends, not action. Administration came in August 2023.
Lire le casHe promised to beat Luckin in 35 months. T97 burned ¥100M in five years on flagship rents, a 150-person team and free site-selection — 11 stores remained.
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