Poppels' beer may not appear next to food in ads — Sweden's image rule, now on appeal
Sweden's image rule: alcohol ads may show the product and little else. Poppels' food-and-beer posts broke it — even a barrel does, the appeal court said.
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3,222 게시된 사례 · 정기 업데이트LePub's Cannes case study sold 45,000 jerseys — the client said it never approved it
June 2025: LePub won a Cannes Bronze with a case film claiming 45,000 jersey presales — New Balance said it never approved the entry, and the data vanished.
사례 읽기Bitel promised students a discount for 'all university life' — it lasted six months
March 2026: Indecopi fined Bitel (Viettel Perú) 9.28 UIT — a student campaign promised 50% off 'for all university life'; the discount lasted six months.
사례 읽기EX30's battery: dendrites that made Volvo cap the charge at 70%
Production drift grew lithium dendrites in the cells — short-circuit and thermal runaway risk. 2,501 recalled; owners told to stop charging past 70%.
사례 읽기Lidl's '€16.78 cheaper basket' ad was suspended in Portugal — the comparison was rigged
Lidl claimed its basket was up to €16.78 cheaper than two unnamed rivals. Portugal's ad jury: unequal weights, wrong paperwork, mimicry — suspend it.
사례 읽기CosmoGIRL kept its print edition past its rivals — Hearst shut it two years later
Cosmopolitan's teen sister, launched 1999; outlasted Elle Girl and Teen People in print, then shut after the December 2008 issue.
사례 읽기BenQ's GV31 projector: a lithium battery that overheats in the dark
The battery can overheat and burn: three reports, one burn injury. 1,249 projectors at $500–600 recalled; the remedy is a free battery repair or replacement.
사례 읽기Starbucks handed control of its China business to a PE firm after 26 years
8,000 stores and a price war it couldn't win on its terms: Starbucks sold up to 60% of its China business to Boyu at a ~$4B enterprise value, keeping 40%.
사례 읽기SFR sold plans 'guaranteed for life' — then raised the prices. €10M fine
'Garanti à vie', 'no prices doubling after a year', RED by SFR promised. From 2019 prices went up anyway. Paris criminal court: €10M fine.
사례 읽기Joyin's Sloosh dive sticks: 404,000 sold past the federal ban's limit
Too stiff: they exceed the compress limit, so a child who falls on one risks impalement. 254,000 recalled in June, expanded to 404,000 in July.
사례 읽기Cpzzkq's baby lounger: expanded recall for a cushion that can suffocate
The padding can obstruct an infant's breathing; it violates the infant support cushion standard. 2,100 recalled in April, expanded to 2,195 in July.
사례 읽기Wolt pushed '25% off' to 45,000 users — a cap made 16% the real number, Denmark says
'Get 25% on your next order!', Wolt pushed to 45,000 users — capped at DKK 30, which on the minimum spend is 16%. The Ombudsman went to the police.
사례 읽기Sassy talked to teen girls like people — the sale made it talk like a market
Founded in 1988 with 24-year-old Jane Pratt, Sassy was sold in 1994, gone by 1996 — new owners fired the staff and chased readers who weren't there.
사례 읽기Jane was the anti-Glamour — Condé Nast folded it when the difference faded
Launched by Sassy's Jane Pratt in 1997, Jane was folded on July 9, 2007 — ad pages down 20.9%, caught in the black hole between alternative and mainstream.
사례 읽기Modella rescued Claire's UK out of administration — it lasted four months
Claire's UK fell into administration in August 2025, was bought out in September — and was back with Kroll by January; on 27 April 2026 all 154 stores closed.
사례 읽기Wakker Dier's 'correction' — one in four cows lame — was itself misleading, the RCC ruled
The radio spot 'corrected' itself: not one in five, one in four dairy cows lame. The meta-analysis behind it couldn't carry the claim — ruled misleading.
사례 읽기The Good Roll sold 10% green bonds — the risks only lived in the prospectus
10% fixed interest from €100, funding a paper factory in Ghana — while negative equity and €13M debt sat in the prospectus. The RCC: misleading.
사례 읽기final's TWS03R: 17 fires on earphones recalled 18 months earlier
The recalled earphones kept burning: 17 major accidents, one in June 2026 in Saitama. The Dec 2024 exchange never reached enough owners; stop using now.
사례 읽기NIGO and VERDY's concept shop OTSUMO PLAZA goes online-only after two years
OTSUMO PLAZA opened November 2023 in Aoyama as NIGO and VERDY's concept shop. It closed on 31 January 2026 — the concept continues online from 1 February.
사례 읽기Mademoiselle published Plath for 66 years — nobody knew what to do with it after
Condé Nast closed the 66-year-old women's magazine on Oct 1, 2001 — ad pages down nearly 18% that year, squeezed by Lucky and the magazines it couldn't outgrow.
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