Elisa's crocodile 'bit' the prices — but never showed the 30-day low the law demands
Elisa's 'Haukatut hinnat' ads bit prices down — all discount impression, no 30-day lowest price shown. Finland's Market Court banned it, €50,000 fine.
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3,222 게시된 사례 · 정기 업데이트Starbucks Korea's giveaway humidifier: 393,548 units recalled after a fire
A loyalty-event freebie whose battery could overheat: one fire. 393,548 units recalled; each return earns a 30,000-won card — an 11.8-billion-won promo.
사례 읽기Tavi Gevinson built Rookie at 15 — at 22 she closed it rather than sell it
Launched by 15-year-old Tavi Gevinson in 2011, Rookie drew a million views in six days; on Nov 30, 2018 she closed it rather than sell or take money.
사례 읽기PRO-Keds' only Japanese flagship closed after 21 months
PRO-Keds opened its first and only Japanese flagship in Harajuku in April 2024. On 15 January 2026 it closed — the brand moves into other retailers' corners.
사례 읽기Pinduoduo posted its first annual profit decline — paying to win merchants back
FY2025: revenue up 10% to ¥431.8B, net profit down 12% to ¥99.3B — PDD's first annual profit decline since listing, driven by its own merchant subsidies.
사례 읽기Kintetsu Passe ends at Nagoya station — and Kintetsu won't come back after the rebuild
A station store since 1966, reborn as youth fashion building Passe in 1998. It closed on 28 February 2026 — Kintetsu says it won't reopen after redevelopment.
사례 읽기ato's Aoyama flagship ran 32 years — now the brand lives online only
ato opened its Aoyama flagship in 1993, the year the brand was founded. On 31 January 2026 it closed — the draping label moves to online-only.
사례 읽기Wyze's Solar Cam Pan: the assembly instructions could puncture the battery
Wrong assembly steps let owners pierce the lithium cell: six cameras exploded, six minor burns. 321,360 recalled at $80; replace, refund or gift card.
사례 읽기WM Motor's EX5: cheap cells, three fires, and a recall that began the slide to bankruptcy
Three EX5s burned in a month; the recall named impure cells from a cheaper supplier. Trust went with them into a ¥17B three-year hole.
사례 읽기TOGA left Harajuku — its home since 2007 — closing both stores in one day
TOGA opened its Harajuku store and vintage shop TOGA XTC in 2007. On 15 February 2026 both closed — the brand's home base for 19 years, gone in a day.
사례 읽기Pinduoduo's refund-only won users, then broke its merchants — abolished in 2025
Pinduoduo pioneered refund-only in 2021 and rivals copied it. On April 22, 2025 — after years of merchant revolt — every major platform abolished it.
사례 읽기Marcus Jordan closed Trophy Room after 10 years — the last Jordan collab died with it
Marcus Jordan, Michael Jordan's son, closed his Orlando sneaker boutique Trophy Room in June 2026 after a decade; the final Air Jordan collab was cancelled.
사례 읽기LG Uplus ran its login system on dead software — hackers took 297,117 customer files
The system that authenticated customers ran on end-of-life software, with 2009 webshells still inside. PIPC's ₩6.8B fine was Korea's largest at the time.
사례 읽기Domino's promised 'under 600kcal' — wrong nutrient data got the ads banned
Domino's told clearance bodies its £4 pizzas were non-HFSS. The energy figures were wrong; the ads broke the new less-healthy-food rules and were banned.
사례 읽기Tencent locked up music rights in an unreported merger — China made it give them back
Tencent merged QQ Music with Kugou and Kuwo without filing and held over 80% of exclusive libraries. The order to give them up was the real bill.
사례 읽기Condé Nast spent $100M turning Style.com into a shop — it lasted nine months
The runway site relaunched as Condé Nast's first e-commerce store in Sept 2016; by June 13, 2017 it was gone, its traffic redirected to Farfetch.
사례 읽기Lucky invented the shopping magazine — the e-commerce pivot killed it anyway
Condé Nast's 2000 shopping title went to BeachMint in a 2014 e-commerce joint venture — shutting by June 2015, the site went dark in November.
사례 읽기JD spent ¥46.6B in one year to buy 15% of China's food-delivery market
JD launched food delivery in 2025 and lit the subsidy war. Full year: ¥46.6B in new-business losses, ¥84B in marketing — for 15% of the market.
사례 읽기One US factoring bet cost JA Mitsui Leasing ¥150.5B — and a rescue from its owners
Katsumi Global held $1.75B of First Brands receivables when the supplier collapsed. Parent JA Mitsui Leasing booked a ¥150.5B allowance and sought capital.
사례 읽기Claro billed itself as Peru's fastest mobile network — Indecopi found the proof missing
October 2025: Indecopi fined Claro Peru 34.98 UIT (S/187,143) for ads claiming 'the fastest mobile network' — its 4G download data did not prove it.
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