American's 'modern retailing' push alienated corporate clients — the CCO was fired
A Bain review found AA's direct-booking push enraging advisers; AA slashed its outlook, the stock had its worst day in four years, and CCO Vasu Raja was out.
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2,000 게시된 사례 · 정기 업데이트American Airlines pushed travel agents to book direct, then reset after Q2 profit fell 46%
The 2024 push to sell through AA.com and NDC alienated corporate customers and agencies; the commercial chief left and the CEO called for a reset.
사례 읽기Amazon spent $13.7B on Whole Foods and years on grocery — and held 2.4% of the market
By early 2022, CNBC reported, Amazon's overlapping grocery bets had cost billions across 15 years without a coherent strategy.
사례 읽기Four crashes in a week: AI-assisted changes broke Amazon's retail site
After four Sev-1 incidents including a six-hour checkout outage, Amazon added 'controlled friction' for AI-assisted retail deployments.
사례 읽기Allianz's $2.2B bid for Income Insurance died over an undisclosed $1.85B payout
A capital return buried in the plan surfaced late; the government halted the deal in October 2024 and Allianz withdrew its offer in December.
사례 읽기Airtel merged its Ghana arm into AirtelTigo in 2017, then handed it to the state
The Airtel-Millicom Ghana merger ended up third behind MTN and Vodafone; by 2020 Airtel was selling its stake to the government with an impairment charge.
사례 읽기Airhouse laid off staff and moved customers to partner 3PLs after a funding round failed
Shyp founder Kevin Gibbon's Airhouse cut staff on April 12, 2024 after a round collapsed and moved customers to partner warehouses; one brand was stranded.
사례 읽기Air Canada outsourced legally required maintenance to Aveos; a court found it broke law
Aveos went bankrupt in 2012 and Air Canada's required maintenance centres shut. A Quebec court called it a four-year breach of federal law.
사례 읽기AIB proposed making 70 branches cashless, then withdrew it: 'We got it wrong'
AIB proposed making 70 of its 170 branches cashless to 'future-proof' the network. After customer anger and a minister's complaint, its CEO scrapped the plan.
사례 읽기Aditya Birla Idea Payments Bank shut after 17 months; Vodafone Idea wrote off Rs 210 crore
The Grasim and Vodafone Idea payments bank called its economic model unviable in July 2019, ending the m-pesa merger and prompting an impairment charge.
사례 읽기Xiaomi's India share slid from 31% to 12% after it traded aggressive pricing for margins
Xiaomi India ditched the aggressive pricing that made it No.1; by Q1 2026 its share was 12% versus 31% at the 2018 peak, and HQ replaced the India chief.
사례 읽기WOW Air's 60% annual growth on £150 fares ended in bankruptcy and stranded passengers
WOW Air grew to 37 destinations with transatlantic fares from £150 while revenue per passenger fell 20% — then equity talks collapsed and it shut in March 2019.
사례 읽기FSS ordered Woori and IBK to repay half of investors' Lime fund losses
Korea's watchdog held the two banks accountable for poor investor protection on ₩298.9B of Lime sales, ordering 50–78% repayments to specific victims.
사례 읽기tvN's ₩50 billion space drama flopped to 2% ratings and knocked 15% off CJ ENM
Five years and ₩50 billion went into Korea's first space-set drama with two Hallyu stars — viewers left by episode two, and the stock prices followed.
사례 읽기WestJet admitted it wrongly refused refunds to rebooked passengers wanting out
After a CBC investigation, WestJet admitted it gave 'incorrect or inconsistent information’ by offering only credit, not refunds, to rebooked passengers.
사례 읽기Walmart shut all 51 Walmart Health centers in 2024 as the clinic math never worked
Walmart bet stores could host cheap primary care, but thin reimbursements and staffing costs sank the model — all 51 centers closed by 2024.
사례 읽기Union Bank of India withdrew its ₹200-a-day Navratri dress code the day it took effect
The state-owned lender ordered staff into nine Navratri colours on pain of ₹200 fines, then withdrew the circular after a social-media storm.
사례 읽기Starbucks paid £20M to renegotiate leases and close UK stores as its cafe arm lost £17.2M
With UK foot traffic falling and drinkers switching to delivery, Starbucks booked a £17.2M loss in FY2018 and spent £20M shrinking its own store base.
사례 읽기Renault Korea launch videos used the 'Megalian hand' — boycotts and two apologies
A brand manager's finger-pinch gesture in Grand Koleos promos read as the 'Megalian hand'; Renault Korea yanked its videos, apologized twice, and suspended her.
사례 읽기Openpay's BNPL platform went into receivership with cash flow $38M in the red
Australia's Openpay entered receivership and shut to new purchases after two quarters of deep negative cash flow, a $45M minnow beside Afterpay's $14.8B.
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