Elisa's crocodile 'bit' the prices — but never showed the 30-day low the law demands
Elisa's 'Haukatut hinnat' ads bit prices down — all discount impression, no 30-day lowest price shown. Finland's Market Court banned it, €50,000 fine.
事例を読む事業の失敗、大きな代償を払った意思決定、そこから得られる教訓。
全アーカイブはアプリで翻訳がない事例は、公開済みの原文にリンクし、その言語のまま表示します。
Elisa's 'Haukatut hinnat' ads bit prices down — all discount impression, no 30-day lowest price shown. Finland's Market Court banned it, €50,000 fine.
事例を読むA loyalty-event freebie whose battery could overheat: one fire. 393,548 units recalled; each return earns a 30,000-won card — an 11.8-billion-won promo.
事例を読むLaunched by 15-year-old Tavi Gevinson in 2011, Rookie drew a million views in six days; on Nov 30, 2018 she closed it rather than sell or take money.
事例を読むPRO-Keds opened its first and only Japanese flagship in Harajuku in April 2024. On 15 January 2026 it closed — the brand moves into other retailers' corners.
事例を読むFY2025: revenue up 10% to ¥431.8B, net profit down 12% to ¥99.3B — PDD's first annual profit decline since listing, driven by its own merchant subsidies.
事例を読むA station store since 1966, reborn as youth fashion building Passe in 1998. It closed on 28 February 2026 — Kintetsu says it won't reopen after redevelopment.
事例を読むato opened its Aoyama flagship in 1993, the year the brand was founded. On 31 January 2026 it closed — the draping label moves to online-only.
事例を読むWrong assembly steps let owners pierce the lithium cell: six cameras exploded, six minor burns. 321,360 recalled at $80; replace, refund or gift card.
事例を読むThree EX5s burned in a month; the recall named impure cells from a cheaper supplier. Trust went with them into a ¥17B three-year hole.
事例を読むTOGA opened its Harajuku store and vintage shop TOGA XTC in 2007. On 15 February 2026 both closed — the brand's home base for 19 years, gone in a day.
事例を読むPinduoduo pioneered refund-only in 2021 and rivals copied it. On April 22, 2025 — after years of merchant revolt — every major platform abolished it.
事例を読むMarcus Jordan, Michael Jordan's son, closed his Orlando sneaker boutique Trophy Room in June 2026 after a decade; the final Air Jordan collab was cancelled.
事例を読むThe system that authenticated customers ran on end-of-life software, with 2009 webshells still inside. PIPC's ₩6.8B fine was Korea's largest at the time.
事例を読むDomino's told clearance bodies its £4 pizzas were non-HFSS. The energy figures were wrong; the ads broke the new less-healthy-food rules and were banned.
事例を読むTencent merged QQ Music with Kugou and Kuwo without filing and held over 80% of exclusive libraries. The order to give them up was the real bill.
事例を読むThe runway site relaunched as Condé Nast's first e-commerce store in Sept 2016; by June 13, 2017 it was gone, its traffic redirected to Farfetch.
事例を読むCondé Nast's 2000 shopping title went to BeachMint in a 2014 e-commerce joint venture — shutting by June 2015, the site went dark in November.
事例を読むJD launched food delivery in 2025 and lit the subsidy war. Full year: ¥46.6B in new-business losses, ¥84B in marketing — for 15% of the market.
事例を読むKatsumi Global held $1.75B of First Brands receivables when the supplier collapsed. Parent JA Mitsui Leasing booked a ¥150.5B allowance and sought capital.
事例を読むOctober 2025: Indecopi fined Claro Peru 34.98 UIT (S/187,143) for ads claiming 'the fastest mobile network' — its 4G download data did not prove it.
事例を読む