Fortnum & Mason bet on a HK flagship as its first overseas store — it lasted six years
The 300-year-old British grocer opened its first overseas flagship at HK's K11 MUSEA in 2019. By January 2026, it was gone.
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2,026 게시된 사례 · 정기 업데이트Chery's best-selling sedan topped China's 315 complaint list for quality defects
The Arrizo 8 sold 156,000 units in 2024 but led the Wuhan 315 Auto Expo complaint ranking with infotainment crashes, noises and leaks.
사례 읽기MCHOSE spent heavily on hype and water armies — then the keyboards started breaking
The Chinese peripheral brand grew faster than its quality control. Three competitors signed a statement against its paid water army campaign.
사례 읽기Amazon spent $75M on Joyo — then ceded China's e-commerce to Alibaba and JD
Amazon bought China's Joyo in 2004 for $75M, invested a decade, and still ended up with less than 1% market share. It closed its domestic marketplace in 2019.
사례 읽기Prada's Chinese spokespeople keep falling — Zheng Shuang lasted eight days
Named ambassador, dropped eight days later over scandal. Then Li Yifeng, then Cai Xukun. Chinese netizens call it the 'Prada curse'. 300 million views.
사례 읽기Akshay Kumar apologised for a pan masala ad — then appeared in another one
Old clips surfaced of him vowing never to promote tobacco. He apologised at midnight and donated the fee. Eighteen months later he was back in the same ad.
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