T-Mobile raised prices on plans it promised would 'never' change; FCC got 1,600 complaints
In May 2024 T-Mobile added $5 per line to legacy plans it had sold in 2017 with a never-raise-prices promise, citing a caveat found only in its FAQ.
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2,000 게시된 사례 · 정기 업데이트T-Mobile planned to move users to pricier plans, called it no price hike, then dropped it
Leaked documents in October 2023 showed T-Mobile moving legacy-plan users to plans costing $5 to $10 more per line; backlash led it to cancel within two weeks.
사례 읽기ThredUp quit Europe three years after buying Remix for $28M, having put in over $20M
ThredUp said in Aug 2024 that Europe 'really struggled' despite over $20M in cash, and it would exit and seek alternatives for Remix.
사례 읽기Telus email went dark for four days after a Dell EMC repair slip on its storage
A flawed repair of failed storage equipment took telus.net offline across B.C. and Alberta in August 2019; Telus apologized and promised bill credits.
사례 읽기Target's DEI retreat angered both sides as comps fell for a third straight year
Target watered down its DEI programs in January 2025 and drew boycotts from the left while still owning the 2023 Pride capitulation — Q1 comps fell 3.8%.
사례 읽기A stuck Syniverse server held back Valentine's texts for nine months before releasing them
Syniverse's failed server held texts from Feb 14, 2019 until Nov 7; at least 168,149 arrived at odd hours, some involving people who had since died.
사례 읽기Syniverse, which routes texts for US carriers, was hacked for five years unnoticed
Syniverse told the SEC in 2021 that an intruder had been in its systems since May 2016 and had compromised credentials for about 235 customers.
사례 읽기Suncorp was ordered to scrap a 60% home insurance hike it could not justify
Australia's financial ombudsman ruled in June 2024 that Suncorp gave no persuasive evidence for a 60% premium rise and ordered it cut to the average increase.
사례 읽기Stitch Fix told stylists to hide the algorithm and own its misses, per stylists
In April 2022 Stitch Fix told stylists not to say 'algorithm' to clients and to 'take ownership' of bad picks, stylists told Retail Dive.
사례 읽기Stitch Fix shut the mill it bought in 2017 and dropped its size-inclusive private label
In Oct 2022 Stitch Fix shut Mohnton Mills, cutting 56 jobs and ending the Mohnton Made label, as net loss grew to $207.1M.
사례 읽기Shift kept buying growth into a tightening market — a year later it filed Chapter 11
The SPAC-era used-car marketplace acquired Fair's marketplace and merged with CarLotz in 2022; by October 2023 it was liquidating, 80% of staff gone.
사례 읽기Rivian raised preorder prices up to 20%, then called it its 'most painful' mistake
In March 2022 Rivian told reservation holders they would pay up to 20% more; after outrage and a share drop, R.J. Scaringe apologised and reinstated old prices.
사례 읽기Rent the Runway cancelled orders and froze signups after a warehouse software upgrade
A September 2019 warehouse system upgrade delayed shipments; Rent the Runway cancelled a week of orders, paused new subscribers, and its supply chief left.
사례 읽기RCom defied a court order to pay Ericsson $77M — its chairman got four weeks or jail
After missing settlement deadlines for nine months, RCom entered bankruptcy in February 2019 while the Supreme Court threatened Anil Ambani with jail.
사례 읽기RACQ's renewal notices overstated last year's premium; ASIC sued over 434,548 of them
ASIC alleges RACQ renewals compared new prices with a 'last period premium' above what customers paid; RACQ apologised, then denied misleading.
사례 읽기Poshmark swapped its 20% seller fee for buyer fees, then reversed within three weeks
In October 2024 Poshmark cut seller fees to 5.99% and added buyer fees. Sales fell, sellers protested, and the CEO apologised and restored the old structure.
사례 읽기Popeyes Korea shrank from 200 branches to 10 and closed after no buyer would take it
Operator TS Food & System opened Popeyes in Seoul in 1994; outlets fell from over 200 to 10 by 2019, and it ended the licence in December 2020 with no buyer.
사례 읽기Philips Hue stopped making two of three Lightguide bulbs over looks testing exposed
In February 2023 Signify found no fix for 'aesthetic inconsistency' in Lightguide triangle and globe bulbs and ended production; buyers could get refunds.
사례 읽기PayPal fired CEO Alex Chriss after two years; shares fell 17% on the day
PayPal replaced Alex Chriss with HP's Enrique Lores in Feb 2026 as its stock sat about 80% below five years earlier and 2026 earnings were guided lower.
사례 읽기Mexican makeup brand Pai Pai pulled its 'A la mexicana' palette over racism accusations
Shades named Norteña (white) and Sureña (dark brown) read as a colorism map of Mexico; the founders withdrew the palette and formed an activist council.
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