Adidas ended Yeezy over Kanye's hate speech — leaving €1.2B in unsold sneakers
Adidas ended its Yeezy partnership in Oct 2022 after Kanye's antisemitic comments — stranding €1.2B in inventory and costing billions in lost revenue
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3,222 게시된 사례 · 정기 업데이트Lucasfilm fired Gina Carano over her posts; the lawsuit settled four years later
The Mandalorian star was let go in 2021 for social media posts the studio called 'abhorrent'; her reinstatement suit ended in a 2025 settlement.
사례 읽기Lush left Brazil twice — the second time with 129 jobs and a factory gone
Lush entered Brazil in 1999, exited, returned in 2014 with 30 stores and a factory, and closed it all in 2018 citing taxes and recession.
사례 읽기FX, Netflix and a distributor dropped Louis C.K. in one day
One report emptied a studio slate in a day: FX ended its deal, his film was shelved and Netflix cancelled his special.
사례 읽기Etsy bought Depop for $1.6B in 2021 — wrote off $898M, sold to eBay at $425M loss
Etsy bought the Gen Z resale app in 2021 for $1.625B — then wrote off $898M in goodwill and sold to eBay at a $425M loss
사례 읽기Qijing scrubbed Su Mang's ambassadorship 11 days after the launch
GAC's new auto brand named Su Mang its 'chief aesthetics officer', then deleted every poster and video 11 days later and said she was never the spokesperson.
사례 읽기Crabtree & Evelyn grew from a single shop to 200 stores worldwide — then closed them all
The English-countryside fragrance brand built a global retail network across 30 countries. In 2018, it announced every single store would close.
사례 읽기Piranha Bytes made Gothic and ELEX for 25 years — then Embracer couldn't find a buyer
Piranha Bytes built a following with niche RPGs like Gothic and ELEX, but Embracer's cost cuts left the studio without a buyer.
사례 읽기MAIET Entertainment missed mobile gaming after GunZ
MAIET created GunZ: The Duel (2004), a hit third-person shooter. It couldn't follow up, missed the mobile shift, and dissolved in 2015.
사례 읽기Foot Locker built Champs Sports into 540 stores — then Nike DTC and empty malls killed it
After decades as a mall staple, Foot Locker announced it would close 125 of its 400+ Champs Sports locations by 2026 as part of a brutal retail reset.
사례 읽기A remark about a disgraced host cost Tseng Kuo-cheng his endorsement and billboards
One comment defending Huang Tzu-chiao, one terminated contract: Fang Zi cut its endorser and crews began pulling his giant billboards down.
사례 읽기Netflix and Meghan Markle's As Ever brand parted ways
A reported $100M bet on the Sussexes shrank to a cancelled show and a brand partnership both sides called 'as it was always intended'.
사례 읽기A finished Honda Accord commercial never aired: Shimizu Hiroya's cannabis arrest
Actor Shimizu Hiroya's cannabis arrest shelved a finished Honda Accord commercial and ended his NHK morning drama run — the ad was killed before the news broke.
사례 읽기303 Boards ran Colorado skate shop for 29 years — then corporate chains forced Chapter 11
A Denver skate staple founded in 1997 filed Chapter 11 with $705K in liabilities and only $85K in assets, blaming corporate competition and a brutal economy.
사례 읽기Cinnabon dropped its Bachelorette collab over Taylor Frankie Paul's abuse probe
A week after unveiling its Swirled Soda tie-in with two reality shows, Cinnabon ended it over a domestic-violence investigation involving the star.
사례 읽기A livestream complaint ended Yan Xuejing's decade-old endorsements overnight
One 'we can't get by on a few hundred thousand' remark in a livestream — and two condiment brands tore up contracts, halted production and scrapped packaging.
사례 읽기Jura Watches' owner collapsed with £28.5M turnover — reborn by Watchfinder founders
CW Sellors, owner of Jura Watches and W. Hamond, entered administration on 15 Jan 2026 — 190 employees, 36 redundant, bought out by Watchfinder co-founder
사례 읽기MOHK made Wang Dalu its global face — five days later he was in legal trouble
Five days separated the announcement and the scandal: a small eyewear brand signed a star at his peak and immediately inherited his legal trouble.
사례 읽기LAFC signed Yaw Yeboah in 2025; a year later MLS banned him for life for betting
Ghana winger Yaw Yeboah joined LAFC in January 2025; within a year, a lifetime MLS ban for betting on games — including his own club.
사례 읽기Paramount Global reunited CBS and Viacom — then lost $6.2B in a year
The 2019 CBS-Viacom merger reunited what a 2005 split had separated — and delivered a $6.2B loss, $6B write-down, and a fire sale to Skydance.
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