Sunnei was the Italian fashion darling that burned through hype and cash
The avant-garde Italian fashion brand was ordered into judicial liquidation in May 2026 — €1.3M owed to suppliers, final show was an auction at Christie's
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3,222 게시된 사례 · 정기 업데이트Texaco's $10.5B verdict forced the biggest bankruptcy — over a handshake deal
Texaco bought Getty Oil knowing Pennzoil had a prior deal. A jury's $10.53 billion verdict forced the largest U.S. bankruptcy of its era.
사례 읽기The Face relaunched in 2019 — seven years later it closed again
Wasted Talent's revival of the iconic 1980s style magazine The Face lasted seven years before sustained losses forced it to shutter in March 2026.
사례 읽기The Original Factory Shop's 56-year run ended when all 137 stores closed
The UK discount retailer went into administration on 28 January 2026 — 137 stores closed, 1,180 jobs lost, creditors owed over £100M
사례 읽기H&M lost The Weeknd over a 'coolest monkey in the jungle' hoodie
A product photo of a Black child modelling an offensive print ended the retailer's partnership with its biggest music collaborator.
사례 읽기Xingsheng Youxuan raised $5B, peaked at $12B — then lost 15 of 18 provinces
The community group-buying giant raised $5B+ from Tencent and global VCs, hit $12B valuation, then retreated from 18 provinces to 3.
사례 읽기Y/Project, Paris's cult avant-garde label, shut down after losing both founders
The death of co-founder Elalouf in 2024 triggered receivership, departed talent, no buyer — and a 14-year-old Paris fashion brand was gone within months
사례 읽기Yujiahui's profit collapsed 94% after IPO — China's first e-beauty stock lost 76%
China's first e-commerce beauty IPO saw net profit fall 94% in 2019, sending the stock from ¥28.58 to ¥6.95 — one bad year from ST.
사례 읽기Kutsu no Hikari's ¥210M large-size men's shoe retailer collapsed after 92 years
A men's large-size shoe retailer operating since 1934 lost 87% of its revenue and filed for bankruptcy after five consecutive years of losses.
사례 읽기Lunya rode the pandemic loungewear wave to $50M — iOS 14 bankrupted it
The luxury sleepwear DTC brand peaked at $50M during COVID, then Apple's privacy update killed its Facebook ads, forcing Chapter 11 in 2023.
사례 읽기Refinery29 spent a decade building a UK audience — and closed the office in one morning
Refinery29 closed its UK operations in September 2025 after ten years. The digital lifestyle brand also shut its Unbothered sub-brand.
사례 읽기Condé Nast shut Self magazine at 47 years — 1% of revenue that cost more than it earned
Condé Nast closed Self in April 2026 after 47 years. The wellness magazine was 1% of revenue and losing money.
사례 읽기Torrid planned to close 180 stores after plus-size sales slipped to online rivals
The plus-size chain went public in 2021 at $1.29B revenue, but sales declines and debt costs forced it to close 180 stores by 2026.
사례 읽기Dickies pulled out of Taiwan after 15 years — a sale changed who owned the brand
Dickies spent 15 years building its Taiwan business through VF Corp. When VF sold the brand to Bluestar Alliance, the new owner had other plans.
사례 읽기포트넘 앤 메이슨 홍콩: 매장은 닫고 판매 경로는 남기다
K11 MUSEA 매장은 문을 닫았지만 홍콩의 다른 판매 경로는 유지됐다. 확인되는 것은 매장 형태의 변화이며, 수익성이나 폐점 원인까지 입증된 것은 아니다.
사례 읽기HotMaxx went from $1B unicorn to closing stores — China's discount retail fad faded fast
HotMaxx raised 5 rounds in 3 years, peaked at 960 stores and a $1B valuation, then saw daily revenue per store drop 88% and began closing flagship locations.
사례 읽기LUU VIETANH closed after 4 years — Vietnam wasn't ready to pay for handmade design
A Vietnamese handbag designer closed her brand in 2025 because customers would not pay for craftsmanship when cheaper alternatives were everywhere.
사례 읽기LuisaViaRoma over-expanded in luxury e-commerce — €30M in debt, 200 jobs at risk
The Florence luxury e-tailer filed for court protection after creditor talks failed, with €30M in debt and 200 jobs at risk
사례 읽기BYD's price war cut margins and drew warnings — 4,700+ owners demanded compensation
BYD cut prices three times in five months — 4,700+ owners complained in a week, industry profits fell below 4%, and regulators warned.
사례 읽기LV won a ¥10.3M trademark case in China — then celebrities skipped its Shanghai show
LV sued a tea brand for a floral pattern, won ¥10.3M in court, and triggered a backlash that emptied its biggest fashion show of the year.
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