I Do was China's wedding-ring champion — lab diamonds and fewer marriages broke it
The I Do brand behind China's wedding-diamond boom peaked at 715 stores; profit slid from ¥300M in 2017 to creditor-forced pre-restructuring in January 2023.
사례 읽기mistake.clubCASESTUDIES.CHAT 아카이브
실수에서 배우세요.
가능하면 남의 실수에서.
사업 실패와 대가가 컸던 결정, 그리고 그 교훈을 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트Poly Network's bridge contract flaw let one attacker move $610M
A smart-contract flaw let an attacker rewrite the 'keeper' role and drain $610M+ across Ethereum, BSC and Polygon — nearly all of it was later returned.
사례 읽기More Return's 'broker robbery' wiped 4.5B baht from Thai brokerages in one day
Thai holding company More Return orchestrated a pump-and-dump that left 11 brokerages with 4.5 billion baht in losses and triggered a trading overhaul.
사례 읽기Arla called its milk 'net-zero climate footprint' — a Swedish court banned the claim
Arla put 'net-zero climate footprint' on its dairy packaging, backed by offsets due 'in 100 years.' Sweden's Consumer Ombudsman sued; a court banned the claim.
사례 읽기Rackspace's Dallas data center lost power twice in 8 days - thousands of sites went dark
Two power failures in eight days took Rackspace's primary hosting facility offline and cost $2.5-3.5 million in service credits.
사례 읽기Blacks Leisure: 89 store closures and a CVA couldn't outrun £190m of lease commitments
It shut 89 stores in 2009 to placate Lloyds, but £190m of lease commitments outlived the rescue: JD Sports bought the rump for £20m in 2012.
사례 읽기Toyo Denso returned parts for defects it never inspected — its second JFTC rebuke
The auto-parts maker had four excuses for rejecting shipments — including flaws a full inspection would have caught — six years after its last rebuke.
사례 읽기Zomato's green pure-veg delivery fleet lasted a day before 'casteist' backlash killed it
Zomato dressed veg-only riders in green so customers could spot them; India read it as caste signalling and the company scrapped the colour split overnight.
사례 읽기Rikunabi sold employers scores predicting which students would reject offers
Recruit Career profiled job seekers' browsing data into offer-decline probabilities, then gave employers scores without proper consent.
사례 읽기Nestlé sold Cerelac with added sugar in India while the Swiss version had none
Public Eye tests found 2.7g of added sugar per serving in Indian Cerelac; in Switzerland the same product had none. Nestlé said it complies with local rules.
사례 읽기Baltimore's 1986 Cell paper sparked a decade-long fraud case — all charges dismissed
A 1986 immunology paper by Nobel laureate David Baltimore triggered a decade of investigations by MIT, NIH and Congress — in 1996 every charge was dismissed.
사례 읽기Mitsubishi stopped building cars in China — the EV shift moved faster than its plan
Production had already been frozen since March 2023. In October, Mitsubishi handed the joint venture to GAC and took a ¥24.3B charge to leave.
사례 읽기GL Bijoux once employed 400 — its successor's bet on luxury ended in a court sale
Atelier de l'Eyrieux (ex-GL Bijoux), 85 staff in the Ardèche, filed receivership in Feb 2026 after activity fell 30%. July: sold to Orline, 40 of 76 jobs kept.
사례 읽기NSE's dual telecom links failed together, halting India's markets for over 4 hours
Both of NSE's telecom links failed on 24 February 2021, halting India's largest exchange for four hours; it later paid ₹72.64 crore to settle SEBI's charges.
사례 읽기AIJ Investment Advisors lost ¥130B of pension money — a $1.6B hole hidden by forgery
AIJ Investment Advisors, a Japanese asset manager, lost ¥130 billion ($1.6B) of pension money on volatility options — then hid the loss by falsifying reports.
사례 읽기Dabur and Marico fought an ASCI and court war over honey purity claims
After CSE found 10 of 13 Indian honey brands adulterated, Dabur and Marico spent two years accusing each other of fake purity claims at ASCI and in court.
사례 읽기Egypt's high-speed rail: trains promised for end-2023 only ran pilot in November 2025
Egypt's $4.45bn 'Suez Canal on rails' deal pledged Siemens trains by end-2023; the first Velaro entered pilot operation two years later.
사례 읽기Ineos kept Belstaff alive for eight years — then paid Castore to take it
Ineos bought the label in 2017 and funded losses every year — £18.3M in 2023 alone. In August 2025 Ratcliffe handed it to Castore for a stake.
사례 읽기CNKI was fined ¥87.6M for monopoly — China's academic paywall finally broke
The SAMR fined the academic database 5% of its 2021 revenue for exclusive dealing and unfair pricing against universities
사례 읽기Sakuma's Drops survived 114 years and a world war — then inflation killed it in one
Japan's most nostalgic candy was made by a firm that never raised its price. When inflation hit in 2022, the 114-year-old company closed within months.
사례 읽기