Kobe Steel falsified quality data for 50 years — and the parts went into planes and cars
In 2017, Kobe Steel admitted falsifying quality data for aluminum and copper products for up to 50 years. Parts went into Boeing planes and Toyota cars.
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3,222 게시된 사례 · 정기 업데이트Suzuki used illegal software to cheat emissions tests on 2.1M vehicles
In 2019, Suzuki admitted using unauthorized software to manipulate emissions and fuel economy tests on 2.1M vehicles in Japan. The stock fell 10%.
사례 읽기Toray falsified tire cord data for a decade — the tires went on cars worldwide
In 2017, Toray Industries admitted its subsidiary falsified tire cord strength data for 10 years. The affected tires were sold by major manufacturers.
사례 읽기Airbus bet $25B on the A380 superjumbo — and the market wanted twin-engine jets
Airbus invested $25B in the A380 superjumbo. Airlines wanted efficient twin-engine jets, not 550-seat giants. Production ended in 2021.
사례 읽기Bayer bought Monsanto for $63B — and inherited $10B+ in Roundup cancer lawsuits
Bayer acquired Monsanto in 2018 for $63B. Within a year, juries awarded billions to plaintiffs who said Roundup caused their cancer. Bayer's stock fell 40%.
사례 읽기J&J moved its talc liabilities into a new company, then put that company into bankruptcy
Facing tens of thousands of talc claims, J&J split off the liabilities into a new entity and filed it for Chapter 11. Courts dismissed the case — twice.
사례 읽기Peregrine Financial's CEO stole $215M in customer funds over 30 years
For two decades Wasendorf forged the bank statements auditors checked. The shortfall was $215M: PFG claimed $220M in customer funds and held $5.1M.
사례 읽기Refco's CEO hid $430M in bad debts — and the firm collapsed 10 weeks after its IPO
Refco IPO'd in August 2005. Ten weeks later, CEO Phillip Bennett was arrested for hiding $430M in uncollectible debts. The firm was bankrupt by October.
사례 읽기Starbucks called police on two Black men waiting, then closed 8,000 stores for training
In 2018 a Philadelphia Starbucks called police on two Black men who hadn't ordered. The viral video forced the chain to close 8,000 stores for bias training.
사례 읽기Tyco's CEO spent $600M on art, yachts and a $6,000 shower curtain — with shareholder money
Tyco CEO Dennis Kozlowski looted the company of $600M+ for personal luxury: a $30M apartment, a $6,000 shower curtain, a $2M birthday party. Convicted in 2005.
사례 읽기UBS lost $2.3B because one trader in London hid his positions with fake ETF trades
Kweku Adoboli built $23B in unauthorized ETF positions at UBS, hiding them with fictitious trades. The $2.3B loss was the UK's largest rogue trade.
사례 읽기Amaranth Advisors lost $6.6B in a week — betting on natural gas futures with 10:1 leverage
Amaranth's Brian Hunter built massive natural gas futures positions. When prices moved against him in September 2006, the fund lost $6.6B in days and collapsed.
사례 읽기Amazon's warehouse productivity targets were so aggressive that workers peed in bottles
Amazon's 'time off task' tracking and 300-item-per-hour targets created conditions where workers reported urinating in bottles. Unionization efforts followed.
사례 읽기The Dow dropped 1,000 points in 10 minutes — and nobody knew why
On May 6, 2010, the Dow Jones fell ~1,000 points in minutes, then recovered. A single large sell order and algorithmic trading caused the Flash Crash.
사례 읽기Nike's Oregon Project pushed athletes to the edge — and its coach was banned for doping
Alberto Salazar coached Mo Farah and Galen Rupp at Nike's elite Oregon Project. In 2019, he was banned for 4 years for doping violations. Nike shut the program.
사례 읽기Sumitomo's 'Mr. Copper' hid $2.6B in losses for a decade
Yasuo Hamanaka controlled up to 5% of the world's copper trade for 10 years, hiding $2.6B in losses. When exposed in 1996, copper prices crashed.
사례 읽기Nivea's 'White Is Purity' ad for men's deodorant was pulled for obvious reasons
Nivea's 2017 ad for men's deodorant showed a white shirt with the caption 'White Is Purity.' It was pulled within hours after being called racist.
사례 읽기SK-II's 'aging anxiety' ad told Chinese women they'd be 'leftover' if unmarried by 27
SK-II's 2016 'Marriage Market Takeover' ad played on China's 'leftover women' stigma. It went viral, but critics said it exploited anxiety to sell cream.
사례 읽기Sony Ericsson made good phones for a decade — then neither parent could move alone
Sony Ericsson (2001-2012) made the Walkman and Cyber-shot phones. But the 50:50 JV slowed decisions, and both parents were trapped when smartphones arrived.
사례 읽기Twitter bought Vine and then shut it down — letting TikTok fill the vacuum
Vine's 6-second looping videos had 200M users. Twitter bought it, neglected it, and shut it down in 2017. TikTok launched the same year.
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