Milka shrank its bar, raised its price, kept the wrapper — a court called it deception
The Milka Alpenmelk bar went from 100g to 90g and €1.49 to €1.99 with the wrapper unchanged. A German court ruled the identical look misled buyers.
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3,222 게시된 사례 · 정기 업데이트Hornbach sold 'bird protection hedges' — the plants were invasive, the ad banned
'Nature hedge', 'native', 'bird protection hedge' — with bee imagery. But the plants were on Germany's invasive-species list, and the court stopped it.
사례 읽기Four Chinese drugmakers agreed to raise an API price together — ¥355M confiscated
Four pharma companies made an oral pact to raise the price of a steroid drug's raw material and cut supply in sync. The fine came to 8% of their sales.
사례 읽기Movistar called itself 'the safest network' — Autocontrol made it stop
'Movistar. La red más segura' promoted the carrier's anti-spam tool. Spain's ad jury ruled a network's safety is more than blocked spam calls.
사례 읽기McDonald's Japan launched its Ano CM at the height of her naming scandal
Ano apologised on 23 May for naming a colleague she disliked; four days later McDonald's Japan launched its CM with her — and boycott calls hit the brand.
사례 읽기Guess put AI-generated models in Vogue — and called them 'Vivienne' and 'Anastasia'
Guess's August 2025 Vogue ads featured two AI-generated models created by a London agency. TikTok asked why a brand built on real bombshells went fake.
사례 읽기Fred Segal closed every California store — 63 years after inventing the LA boutique
The master licensee shut the last two stores — Sunset and Malibu — in July 2024 and handed the brand back to the Segal family.
사례 읽기Coupang called coupon prices 'member prices' for 20 months — KFTC fined it ₩500M
One-time coupons were displayed as 'Wow member prices', implying a standing discount. KFTC called it deceptive — membership nearly doubled meanwhile.
사례 읽기Cadbury's 'only 91 calories' ad — the ASA ruled 415 kcal per 100g is not low calorie
Cadbury Delights' radio ad said 'only 91 calories.' The ASA banned it: the bar has 415 kcal per 100g, far above the 'low energy' threshold.
사례 읽기Something Navy was worth $100M one year in — the rescue offer of $1 got pulled
Arielle Charnas' influencer label raised $17.5M and did $32M in year one — then stopped paying suppliers, and its $1 rescue sale collapsed.
사례 읽기France fined Nintendo €35M — it knew about Joy-Con drift in 2018 and stayed quiet
Nintendo knew of Switch Joy-Con drift by 2018 but communicated only from 2020 — late and partially. France's DGCCRF fined it €35M for misleading consumers.
사례 읽기MAC erased its ambassador one day after she was cleared
Ju Jingyi was MAC's ambassador for ten months; her former agency filed a tax complaint, and MAC wiped her materials — even after authorities found nothing.
사례 읽기Häagen-Dazs closed 92 China stores in a year — and handed the rest to a tea chain
From 550 stores at the 2019 peak to 171, General Mills licensed its mainland parlors to a lemon-tea consortium — the ¥58 scoop lost the new China.
사례 읽기BrewDog's Wingman IPA said 'got your back' — ASA ruled it meant emotional support
BrewDog's Wingman IPA poster referenced bad weather and unreliable friends. The ASA ruled it implied alcohol solves emotional problems and banned it.
사례 읽기Zihaiguo — the ¥7.5B self-heating hotpot star — is in bankruptcy review
Five funding rounds, a ¥7.5B valuation, 5 million cups sold in 10 minutes — then stay-home demand ended. In February 2026 a court took its bankruptcy review.
사례 읽기Xinba's own sanitary-pad brand tested positive for a carcinogen — he quit streaming
Consumer testing found carcinogenic thiourea in batches of Mianmima, the pad brand Xinba founded. The brand insisted all was fine; he exited streaming.
사례 읽기Li Auto crashed an i8 into a truck to prove safety — the truck maker sued instead
Li Auto's i8 launch showed its SUV demolishing an 8-ton truck at 100 km/h. The truck maker called it unauthorized and a violation of unfair competition law.
사례 읽기Fosun built a luxury group around Lanvin — it lost €238M in 2025
Every brand shrank in H1 2025 — Lanvin itself down 42%. Full-year revenue fell to €240.5m and the loss widened to €238.5m, bridged by Fosun loans.
사례 읽기Gucci carried 60% of Kering's profit — then fell 22% and the bill arrived
FY2025: revenue down 13%, net income divided by ten. Kering sold its beauty arm for $4bn, shuttered stores by the hundred, hired a new CEO.
사례 읽기Honest Bite's own livestream host insulted the brand's first-ever ambassador
Mid-broadcast, a contracted host called the spokesperson 'hideously ugly'; that night the brand apologised, and within a day the ambassador's agency terminated.
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