Google demoted rival shopping services and paid €2.42B for the privilege
Google placed its own shopping results above rivals’ in search for a decade. The EC fined it €2.42B, and the General Court upheld the decision in 2021.
사례 읽기사업 실패와 대가가 컸던 결정, 그리고 그 교훈을 살펴보세요.
전체 아카이브는 앱에서번역이 없는 사례는 게시된 원문으로 연결되며 원문의 언어로 표시됩니다.
Google placed its own shopping results above rivals’ in search for a decade. The EC fined it €2.42B, and the General Court upheld the decision in 2021.
사례 읽기The home-services platform advertised earnings that most workers never achieved, and hid fees and fines that drained millions from their wages.
사례 읽기Six agencies agreed not to compete on brand safety standards, demonetising disfavoured viewpoints and insulating themselves from market pressure.
사례 읽기Kodak owned photography for a century, invented the digital camera in 1975, filed for Chapter 11 in 2012. Tech came from inside; refusal from the top.
사례 읽기Mothercare had 400 UK stores in 2007, cut to 79, and still lost £36M. Administration in November 2019 closed the chain.
사례 읽기Shutterstock charged consumers without informed consent, buried auto-renewal terms in fine print, and forced users to phone or email to cancel.
사례 읽기Employees wrote thousands of 5-star reviews, bots posed as real customers, and the 'clinically proven' claim had no science behind it.
사례 읽기Xponential Fitness claimed franchisees could open in six months when it took over a year, and hid a CEO sued for fraud from disclosure forms.
사례 읽기Tesco sold beef burgers that were up to 29% horsemeat, exposing a long European supply chain that neither the retailer nor regulators could fully trace.
사례 읽기Wizz Air claimed to be "one of the greenest choices in air travel" until the UK ASA banned the ad for failing to prove the comparison.
사례 읽기Hermès co-founded Shang Xia. Exor took majority in 2020; its audited books show the equity and €118M of loans written off within five years.
사례 읽기The most-hyped foundation of 2018 shipped with three shades for deep skin. The brand admitted it had rushed — the launch date had beaten the range.
사례 읽기LIXIL's 2014 Grohe deal carried Joyou AG, a Chinese plumbing maker overstating its accounts since 2008. Joyou went bust in 2015 and cost LIXIL ¥66.2bn.
사례 읽기Three months of flooding shut Honda's Thai plants from October 2011. The Thai plant was 4.7% of global output; US and Canadian lines ran at 50% for months.
사례 읽기A decade of fines for Libor, mortgage securities and money laundering. The stock fell from €100 to under €7. In 2019 it cut 18,000 jobs and exited equities.
사례 읽기Toyo Tire sold seismic rubber that did not meet safety standards, then certified it as if it had. 154 sites, including hospitals, got the bad bearings.
사례 읽기Improper payments to foreign officials were booked as legitimate vendor expenses — the controls over agent due diligence did not exist.
사례 읽기Revenue peaked at €7.7B in 2024, then fell. Stock dropped 46% in a day. Japan lasted eight months. Italy and Spain were abandoned. Losses returned.
사례 읽기Quarter-end rebates and extended payment terms filled distributors' warehouses — Elanco told investors the growth was consumer demand.
사례 읽기For a decade Alstom funnelled ~$75M in bribes through consultants to win power contracts abroad. In 2014 it pleaded guilty and paid a $772M penalty.
사례 읽기