Three luxury houses pulled Jun Ji-hyun's China ads within days of her drama backlash
Backlash over her new drama made La Mer, Louis Vuitton and PIAGET delete Jun Ji-hyun's China ads within days — three contracts, one weekend, no statements.
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3,222 게시된 사례 · 정기 업데이트Final Fantasy XIV 1.0: the launch so bad Square Enix shut it down and rebuilt it
Square Enix's 2010 MMO launch was so broken the president apologized; servers shut in Nov 2012 and the game returned as A Realm Reborn in Aug 2013.
사례 읽기Ashura: China's ¥750M fantasy pulled from theaters after 3 days and ¥46M
The ¥750M fantasy epic — China's most expensive at the time — made ¥46.4M in 3 days, then its investors pulled it from theaters on July 15, 2018.
사례 읽기Remake, the nonprofit that won $22B for garment workers, closed when its funding ran out
The nonprofit behind #PayUp closed Feb 28 2026 after funding failed — a decade after unlocking $22 billion for garment workers.
사례 읽기She Diao: NetEase's ¥1B wuxia game shut down 606 days after launch
NetEase's ¥1B, six-year wuxia flagship fell from the iOS charts in a month, drew a 'not satisfied' from the CEO, and shut down after 606 days.
사례 읽기Agent Provocateur was the luxury lingerie brand undone by private equity over-expansion
Founded by Vivienne Westwood's son, Agent Provocateur was London's hottest lingerie label — then 3i over-expanded it into administration.
사례 읽기Amazon Go: the cashierless store Amazon spent eight years shrinking
Amazon's cashierless convenience store — the 2018 concept that launched 'Just Walk Out' — shut down for good in 2026 when the economics never arrived
사례 읽기Amazon promised 30-minute drone delivery in 2013 — it was wound down instead
Amazon's 2013 promise of 30-minute drone delivery was wound down in 2025 — crashes, probes and an un-renewed lease
사례 읽기Arcadia Group owned Topshop and Burton — administration in 2020 closed all stores
Arcadia owned Topshop, Burton, Dorothy Perkins — 13,000 jobs lost when it entered administration in 2020. The brands were sold online-only.
사례 읽기Arnold Palmer's brand lasted 20 years in Taiwan — then the agency business ended
The golf legend's licensed apparel brand closed its Taiwan agency after two decades. Stores held clearance sales at 40% off.
사례 읽기Ascaron made Sacred and Patrician — then Sacred 2's long development bankrupted it
Ascaron was one of Germany's oldest game studios, known for Sacred and Port Royale — Sacred 2 took so long to make it collapsed under the debt.
사례 읽기Aube (オーブ), Gunma women's clothing importer, bankrupt in 2026
Aube imported women's clothing — COVID cut orders and the weak yen raised costs, until a ¥180M bankruptcy in 2026 ended it.
사례 읽기Ayuga — Honasa/Mamaearth's Ayurvedic skincare brand that never found its market
Honasa Consumer shut Ayuga in August 2024 — launched Dec 2021, survived 2.5 years, ₹14.7Cr impairment loss, failed product-market fit
사례 읽기Barclays rigged Libor for years — and taught the world how to do it
Barclays traders rigged Libor to profit on derivatives and hide crisis weakness — fined $450M, CEO resigned, the scandal uncovered $9B in industry fraud.
사례 읽기Basecamp banned political talk at work — a third of the company walked out the same week
Basecamp's CEO banned political discussions at work. One-third of the company resigned within days. The policy held, but the talent walked.
사례 읽기Bausch & Lomb's MoistureLoc caused blinding infections — 60 needed corneal transplants
Bausch & Lomb's MoistureLoc solution caused 180 Fusarium keratitis cases. 60 needed corneal transplants, 7 lost an eye. B&L paid $250M to settle 600 lawsuits.
사례 읽기Bensimon — France's iconic canvas sneaker was placed in receivership in 2026
Bensimon, France's iconic canvas tennis-shoe brand popularised by Jane Birkin, was placed in receivership in January 2026 after revenue fell from €19M to €15M
사례 읽기BeReal was downloaded by everyone in 2022 and stalled at 25 million
The anti-Instagram that everyone downloaded in 2022 stalled at 25 million users, failed to raise a Series C and was sold to a games maker
사례 읽기Starbucks Malaysia operator lost RM292M in a year — a boycott it could not control
Berjaya Food, the operator of Starbucks in Malaysia, posted a record RM292M net loss in FY2025 as the Gaza boycott gutted revenue for five consecutive quarters.
사례 읽기Bethlehem Steel built America's skylines — then cheap imports and pensions sank it
Bethlehem Steel failed to adopt modern steelmaking. Underfunded pensions and cheap imports pushed America's #2 steelmaker into Chapter 11.
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