Icicle rescued Carven from bankruptcy in 2018 — by 2024 it lost €14.4M on €7.3M of sales
Three creative directors in three years, each relaunch resetting the last. The filed accounts show the couture house losing twice what it earns.
사례 읽기mistake.clubCASESTUDIES.CHAT 아카이브
실수에서 배우세요.
가능하면 남의 실수에서.
사업 실패와 대가가 컸던 결정, 그리고 그 교훈을 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트Band-Aid was invented by a J&J employee for his wife — and became a billion-dollar brand
Earle Dickson, a J&J cotton buyer, invented the adhesive bandage for his wife. The company didn't see the market. The Band-Aid became a billion-dollar product.
사례 읽기RJR spent $1B on a smokeless cigarette — Premier tasted foul and vanished in months
RJR spent $300M developing Premier, a heated-tobacco cigarette smokers hated. One exec said it smelled 'like a fart.' It died in 1989.
사례 읽기Sears Holdings sold Sears Canada's best assets and starved the rest — 12,000 jobs lost
Sears Holdings sold Sears Canada's best assets and starved the stores. It filed for creditor protection in June 2017 and liquidated by January 2018.
사례 읽기Packet One bet on WiMAX in Malaysia — industry chose LTE, company sold at a loss
Green Packet's WiMAX arm raised hundreds of millions from SK Telecom, Qualcomm and China Mobile, then lost to LTE and was sold to Telekom Malaysia.
사례 읽기VA's $10bn health record program is heading past $48bn — Oracle's chiefs subpoenaed
The VA bought a common health record from Cerner for $10bn in 2018, paused it in 2023 after botched go-lives, and by 2026 had raised the ceiling to $27bn.
사례 읽기Retro Green Revolution: a Telegram pump cost 18 entities ₹5.7 crore and 5-year bans
Sanjay Choksis group faked volume in a dead smallcap, tipped it on Telegram and offloaded ₹2.94 crore of shares to retail — SEBI fined and banned 18 entities.
사례 읽기Morgan Wallen got suspended — and sold more records than ever
After a video of him using a racial slur, his label suspended him and radio pulled him — then his album sales more than doubled.
사례 읽기Metronet: the £17bn Tube PPP whose £2bn overrun pushed it into administration
Five blue-chip shareholders promised to renew two-thirds of the Tube; poor programme governance burned £2bn and cost taxpayers up to £410m.
사례 읽기Franklin Templeton India froze six debt funds in 2020; SEBI fined it ₹512 crore
Franklin Templeton India wound up six debt funds (~₹30,000 crore) in April 2020, locking investors; SEBI fined it ₹5 crore and ordered ₹512 crore returned.
사례 읽기IQVIA fined €5M for health-data warehouses that tracked patients without telling them
IQVIA's authorized health data warehouses skipped log reviews and MFA, never told pharmacy customers, and extracted data despite opt-outs — €5M fine.
사례 읽기Cathay Pacific broke five years of Asia Miles stability with three hikes in three years
Long-haul business awards cost 40% more in three years. Then Cathay hid its award charts, and its most loyal flyers braced for unannounced cuts.
사례 읽기Just Eat Takeaway cut 800 roles in Canada after a pandemic hiring bet reversed.
SkipTheDishes and its Dutch parent slashed 800 Canadian jobs in 2024, reversing the pandemic-era expansion that made food delivery look permanently bigger.
사례 읽기GM built the world's most automated plant — and the workers shut it down
GM's Lordstown was the most automated car plant: 100 cars per hour, 36 seconds per task. Workers struck. Six of every seven Vegas was recalled.
사례 읽기Robert Gallo's HIV claim — the NIH scientist who claimed what the French already found
Gallo announced in 1984 he'd discovered the AIDS virus. It was the Pasteur Institute's strain, sent to him earlier. He shared the patent and missed the Nobel.
사례 읽기Alibaba sold Intime at a ¥9.3B loss — the end of its New Retail bet
Alibaba bought Intime in 2014, took it private in 2017, and in December 2024 agreed to sell it to Youngor for ¥7.4B — booking an expected ¥9.3B loss.
사례 읽기Grand Egyptian Museum: 33 years from announcement to a $1bn opening by the pyramids
Announced in 1992, bid out in 2002, Egypt's flagship Giza museum was only inaugurated on November 1, 2025 — decades late at well over $1 billion.
사례 읽기Britain's £2bn Emergency Services Network stalled as Motorola profited from both networks
The Home Office promised ESN would save £1bn. Ten years and £2bn spent later, Airwave still runs — and Motorola was paid to walk away.
사례 읽기Dar Al Arkan share violators' SAR 1.19bn of illegal gains went back to 17,000 victims
Seventeen traders' violations around Dar Al Arkan shares cost them SAR 1.196bn of gains; in September 2025 the CMA deposited the money into victims' accounts.
사례 읽기Speedo ended its Lochte deal after Rio police called his robbery story a fabrication
A robbery tale that police called a fabrication cost Ryan Lochte his longest sponsor and the rest of his lineup within days.
사례 읽기