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01strategy1953–2004
Argentina's sportswear giant rode one licence for 34 years; when Adidas left, $340M of debt stayed — and workers answered with 'Ocupar, resistir y producir'.
사례 읽기 ↗02tech2004–2008
Paris price-comparison pioneer bought at the top of the shopping boom, parked inside a distracted Yahoo, and written down ~80% in four years.
사례 읽기 ↗03trading1998–2001
Indian stockbroker Ketan Parekh rigged ten obscure stocks through circular trading, borrowed from a bank he directed, and triggered a market crash.
사례 읽기 ↗04advertising2013
A deposition revealed racial slurs; within a week Food Network, Smithfield, Target and Caesars cut Deen deals, and ~$12.5M of income was gone.
사례 읽기 ↗05engineering2013–2016
A TV sting caught the OSI unit using expired meat and faking dates. Its biggest customers cut ties in days; ten people were charged, and the fines held.
사례 읽기 ↗06finance2024-2025
SEBI raided India's fastest-growing fund house over suspected front-running; Quant called it routine, then had to admit it was a court-approved search.
사례 읽기 ↗07legal2025–2026
DVG's chief executive signed away two units for VND215.8 billion and bought 84% of another firm — all before the shareholders' assembly ever voted.
사례 읽기 ↗08marketing2023
After Sarah Burton left, the brand's creative direction faltered, its store network ballooned, and sneakers became 80% of sales. Revenue fell 60%.
사례 읽기 ↗09people2002–2018
Gionee was once a top-10 Chinese phone brand. Founder Liu Lirong lost over $144M gambling. The company filed for bankruptcy with $2.9B in debt.
사례 읽기 ↗10product2012
Bic repackaged its standard Cristal pen in pink and purple, called it 'Bic for Her.' The internet did the rest.
사례 읽기 ↗11research2023–2026
Sangamo built its value on partnership revenue from big pharma; when Novartis, Biogen and Pfizer left, revenue collapsed and it filed Chapter 11.
사례 읽기 ↗12sales1992–2025
Ocean Empire ran 30+ congee shops for 33 years. May 7, 2025: all outlets shut overnight. 80-130 staff owed HK$8M. HK$570K pensions unpaid.
사례 읽기 ↗13strategy2018
Juventus paid €100M and ~€30M a year for a player to win the Champions League; he scored 101 goals, won five trophies — and they never reached a final.
사례 읽기 ↗14tech2021
Bilibili's server rooms failed at peak hour on 13 July 2021, darkening the app worldwide; its premium-membership 'sorry' then silently re-enabled auto-renewal.
사례 읽기 ↗15trading1974
Germany's Herstatt Bank lost DEM 470 million ($200M) on currency speculation and collapsed — creating the term 'Herstatt risk' for settlement failure.
사례 읽기 ↗16advertising2022–2023
Buy the pink pandoro, help a children's hospital, the campaign implied. The hospital's €50k had been donated months earlier; Ferragni's firms took over €1M.
사례 읽기 ↗17engineering2012–2014
Hamad airport missed its December 2012 opening after lounge firm LDI defaulted; Qatar Airways claimed $600m and the airport finally opened in May 2014.
사례 읽기 ↗18finance1983–1994
Italy's most prestigious publisher financed its grand works on bank credit; on 29 December 1983 the Turin court declared it insolvent.
사례 읽기 ↗19legal2021
A researcher said ~110M MobiKwik users' data was for sale online in 2021. MobiKwik denied it and threatened legal action; the RBI ordered a forensic audit.
사례 읽기 ↗20marketing2009
Kraft's marketing panel picked a tech-sounding name for Australia's national spread; the backlash was so loud the name was gone within a week.
사례 읽기 ↗