Marvel built its next saga around Jonathan Majors — one guilty verdict deleted the plan
Convicted 18 Dec 2023, Majors was dropped by Marvel the same day — the Kang saga, set up across three projects, was scrapped for Doctor Doom.
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3,222 게시된 사례 · 정기 업데이트Warner Bros bet $220M on Ezra Miller — and released a bomb it couldn't promote
Cast in 2014, Miller's arrests and allegations made the 2023 film unpromotable — The Flash cost $220M, grossed $271M worldwide and lost Warner Bros over $200M.
사례 읽기Hypebeast defined streetwear media — then its stock lost 99% of its value
The sneaker blog that became a HKEX-listed media empire saw its market cap collapse from billions to ~$40M as the hype economy cooled and revenue shrank.
사례 읽기Forever 21 survived one bankruptcy — then Shein and Temu killed it five years later
Forever 21 filed Chapter 11 in 2019 and kept 350 stores. In 2025 it filed again — this time all stores liquidated. Shein and Temu were the reason.
사례 읽기Jade Cargo was Lufthansa's China air freight bet — it lasted five years
A joint venture between Shenzhen Airlines and Lufthansa Cargo went bankrupt after a decade of losses, and its 747s ended up on Taobao.
사례 읽기Nike's SNKRS app blocked 12B bot requests a month — and still lost its core customers
SNKRS was Nike's flagship drop channel — 12B monthly bot hits, crashes at every major release, a VP's son caught botting. In 2025 Nike cut 90% of its team.
사례 읽기StockX built a $3.8B business on authentication — then Nike proved it sold fakes
Nike sued StockX for selling fakes, a court found it liable for 37 pairs, the IPO never happened — the $3.8B platform settled with its promise broken.
사례 읽기ChunShan, a Shanghai fragrance brand, closed after 4 years — mid-market squeezed
A mid-range Chinese perfume brand founded in 2021 shut down in April 2025, caught between international luxury houses and cheaper domestic competitors.
사례 읽기Jinro Group was Korea's soju giant — then it defaulted and was dismantled
Korea's dominant soju producer defaulted in 1997 and was broken up and sold off.
사례 읽기Haitai Group was Korea's first food company — then overexpansion destroyed it
Korea's first food company grew to 15 affiliates, defaulted in 1997, and was dismantled.
사례 읽기On the Border filed bankruptcy twice in 14 months — 150 locations to zero
On the Border grew to 150 Mexican restaurants — then inflation drove it to Ch11 in March 2025, and a second Ch7 in June 2026 closed every company location.
사례 읽기Orsay — German womenswear chain closed all 197 stores, 1,200 jobs lost
Orsay filed for protective shield insolvency in November 2021 — 197 German stores closed, 1,200 employees lost jobs, 51 Austrian stores also shut
사례 읽기LK Bennett entered administration twice in five years — the second closed all 22 stores
Kate Middleton's favourite shoe brand entered its second administration in Jan 2026 — Gordon Brothers bought only the name, all 22 stores closed, 380 jobs lost
사례 읽기Gome went from China's #1 electronics retailer to ¥538M revenue — 4,032 stores lost
Gome was China's largest electronics chain with 4,195 stores. By 2025 revenue was ¥538M and 4,032 stores were gone — a 96% reduction in 4 years.
사례 읽기Burberry Beauty launched in Korea with fanfare in 2011 — it was gone by 2014
Burberry Beauty opened its first Korea store in Nov 2011. Two years later, only one counter remained and the importer was preparing to shutter the brand.
사례 읽기Smokey Bones opened 128 BBQ restaurants — then FAT Brands bankruptcy closed all in 2026
Smokey Bones grew to 128 locations under Darden, then changed hands twice — FAT Brands' Chapter 11 in Jan 2026 closed every remaining restaurant by April.
사례 읽기Görtz — Hamburg shoe retailer filed for second insolvency in three years
German shoe chain Görtz filed for insolvency in January 2025 — once 160 stores and 1,800 employees, downsized to 45 after rescue, could not survive
사례 읽기Baak Tin Yau Yuen (百田遊園) — HK playground chain 9→2 stores; owner warns end 'any moment'
HK's 百田遊園 (Hundred Fields Playground) shrank from 9 stores to 2. The owner poured HK$2M+ into the last location and still lost it.
사례 읽기Scotch & Soda — Dutch fashion brand collapsed for the second time in two years
Scotch & Soda's European subsidiary filed for bankruptcy in June 2024 — 68 stores closed, 610 employees lost, €25M in German sales wiped out
사례 읽기Gems TV sold jewelry on television — the Great Recession ended the show
Gems TV launched a 24/7 jewelry shopping channel in 2006 — by 2010 it had filed Chapter 11 and pulled the plug.
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