Rola built STUDIO R330 in Los Angeles — when she moved home, the brand ended
Launched June 2020 by model Rola from Los Angeles as a sustainable lifestyle brand, STUDIO R330 ends at the close of July 2026 after her return to Japan.
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2,000 게시된 사례 · 정기 업데이트Coppola self-funded Megalopolis for $136M; it grossed $11.5M worldwide
Coppola spent $120M+ of his own money on a decades-long passion project; it opened to $4M, earned a D CinemaScore, and finished with $11.5M worldwide.
사례 읽기Sony's AIBO was a $2,500 robotic dog that 150,000 people bought — and Sony killed in 2006
Sony spent years developing AIBO, a $2,500 robotic dog. It sold 150,000 units in 7 years. Sony CEO killed it in 2006 to cut costs.
사례 읽기Lotte bet on deep-discount old stock in the city — suburban outlets won
Lotte's Gasan outlet sold two-year-old stock at up to 80% off. Suburban outlets and online won; when its lease ended on 30 September 2025, Lotte walked.
사례 읽기McWilliam's Wines spent 143 years as a family business — then went into administration
Australia's sixth-largest wine company was built on cheap wines under A$10, but when drinkers went premium, the model broke.
사례 읽기Australia's 2016 census website crashed on census night — IBM paid for the outage
Four DDoS waves and a failed router took Australia's first online census down for two days; IBM paid a confidential 'very substantial' settlement.
사례 읽기Hin Leong hid $800 million in oil losses until the crash — then owed $4 billion
Singapore's largest independent oil trader collapsed in 2020 after years of concealed futures losses and forged documents were exposed.
사례 읽기CBS fired Don Imus four days after his advertisers fled
One remark about a college basketball team emptied his sponsor roster in a day; CBS Radio fired its star morning host four days later.
사례 읽기Euro Hawk: Germany spent €562m on a spy drone Europe would never let it fly
Germany fitted a Global Hawk with EADS spy sensors but never secured certification; Europe would not clear it to fly, so the new prototype never served.
사례 읽기Hugo Boss confirmed its outlook on 4 November — on 2 December it capitulated
Four weeks after reaffirming its 2025 targets, Hugo Boss locked in the low end, warned 2026 will shrink, and the share fell 11%.
사례 읽기Future Retail sold Amazon a veto to stay alive; four years later the liquidator arrived
Amazon's $200 million toehold carried rights to block asset sales — rights it enforced to freeze the Reliance rescue while its partner slid into liquidation.
사례 읽기Taco Bell's lettuce sickened 212 people across 21 states — and cost Yum $20M
A Cyclospora outbreak from shredded lettuce hit Taco Bell locations nationwide, leading to a $15-20M bill for the chain
사례 읽기OYO's pandemic-era layoffs exposed years of overexpansion and unsustainable hiring
SoftBank-backed OYO grew into the world's third-largest hotel chain in six years, then laid off thousands as losses mounted and the pandemic hit.
사례 읽기Westland/Hallmark put downer cattle into school lunches — 143M pounds recalled
A hidden-camera video showed sick cows forced onto the kill floor; the 143-million-pound recall was the largest in US history and killed the company.
사례 읽기Cyril Burt fabricated IQ twin data — the most famous fraud in psychology
Sir Cyril Burt published twin studies with fabricated data, invented co-authors, and correlation coefficients identical to three decimal places.
사례 읽기Bojue (铂爵旅拍) went from elevator ads to empty stores — ¥15M in wages unpaid
China's best-known wedding photography chain spent heavily on marketing and expansion. In July 2025 it sent staff on leave and stopped answering customers.
사례 읽기Perfumes of Singapore created an iconic scent — then the founder walked away
The Singapore Girl perfume was a cultural icon sold on Singapore Airlines flights. In 2008, Dadi Balsara shut the company down when a bigger opportunity called.
사례 읽기DataOne built 62 unpermitted generators at its Vineland AI campus — a record $1.07M fine
New Jersey air inspectors counted 62 gas generators that did not exist at their last visit, and levied the state's largest data-centre penalty.
사례 읽기NSH Petro insiders' PSH trading drew VND6B in manipulation fines
A 26-account trading group around PSH shares created fake demand, drew VND6B in SSC fines and trading bans.
사례 읽기Musk bought Twitter and told advertisers 'go fuck yourself' — they left
After Musk's takeover, GM, IBM, Apple and Disney paused ads. At the DealBook Summit, he told advertisers to 'go fuck yourself.'
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