Premium Body Balance promised '-23.3kg in a year' — Saitama's 'No.1' salon had no proof

Kumanomi ran Premium Body Balance, an esthetic salon offering a 'Beautiful Pelvis Correction + choice of 5 latest slimming diets' program. On its website it promised results in absolute terms: '-7.3kg experience!', '-23.3kg experience in one year!' beside before-and-after photos, 'weight -23.3kg, body fat -17.3%, body age -28', and that the program 'will definitely lead you to results' with 'tremendous effects on all fat and cellulite'. The pages also claimed the salon was 'produced by Saitama No.1 osteopathic clinic'. The displays ran from June 2022 to January 2023.

Saitama Prefecture issued a measure order on 14 March 2023; the claims implied slimming effects that were not substantiated, and the small-print caveat 'results may vary by individual' did not cancel the promise. The Consumer Affairs Agency followed with a surcharge: on 17 February 2026 it ordered Kumanomi to pay 3,610,000 yen — 3% of the 120,635,355 yen of service sales recorded between 2 June 2022 and 8 April 2023.

The surcharge is payable by 18 September 2026. The case is a textbook example of how Japan's regime reaches beauty services: before-and-after photos and 'guaranteed results' language are treated as claims about what the service will do, and the advertiser must hold the proof before the photos go up.