Iris Plaza's Qoo10 store called 101 foreign-made goods 'domestic'

Iris Plaza, the e-commerce arm of the Iris Ohyama household-goods group, ran an official store on the Qoo10 marketplace. On 101 products — disaster-prevention goods, appliances, pet carriers and more — the origin field said 'domestic', presenting foreign-made goods as made in Japan. Its affiliate retailer Daiyu Eight did the same on its own Qoo10 store with 113 products: pet and hygiene goods marked 'domestic' but produced abroad.

The Consumer Affairs Agency and the JFTC's Tohoku office investigated together. The displays ran through 2025 — one pet carrier was listed as 'domestic' from 27 February to 25 May 2025, though it was made in China. On 5 November 2025 both companies received measure orders under the Act's provisions on misleading origin displays: consumers could not tell the goods were foreign-made, and the origin claim was likely to mislead.

Each company was ordered to inform consumers thoroughly that the displays violated the Act, to adopt recurrence-prevention measures and to stop similar displays. Origin fields on a marketplace look like metadata, but the law reads them as claims — and 214 products across two stores carried the same wrong one.