MOHK made Wang Dalu its global face — five days later he was in legal trouble

On 13 February 2025, MOHK (Mo Jin), a Xiamen-based eyewear brand, announced actor Wang Dalu as its global brand ambassador. Wang, popular across Greater China through films and reality TV, was meant to carry the brand's "dreamer" positioning, backed by a dedicated campaign and store materials.

Five days later, on 18 February, Wang became the subject of a legal case in Taiwan over allegations that he had used falsified medical records to avoid military service. The case was covered widely the same day; online, the episode was quickly dubbed the "five-day endorsement".

MOHK's response was to hold its position. Asked by Chuanguan News (citing Southern Metropolis Daily) and by Economic Observer reporters in early March, the brand said Wang "remains our ambassador", declared it "will not condone any illegal behaviour", and said it was still gathering information. Its official website and its booth at the Shanghai eyewear fair kept using his image. The deal was neither cancelled nor usable — the campaign sat frozen while the brand answered for its endorser's legal problems.