Qijing scrubbed Su Mang's ambassadorship 11 days after the launch

On 14 May 2026, Qijing — the premium smart-car brand built jointly by GAC Group and Huawei's Qiankun unit — announced fashion-media figure Su Mang as the 'chief aesthetics officer' of its GT7 model. The announcement drew immediate criticism online as old remarks of hers resurfaced, and within days the praise turned into calls for the brand to drop her.

The brand moved fast and silently. From 25 May, eleven days after the launch, Qijing began deleting cooperation posters and videos across its channels, and by 27 May the material was gone site-wide — with no statement in between. On 27 May Su Mang's lawyers at Beijing Xingquan law firm filed reputation-defamation suits against several accounts that had spread the criticism.

On 28 May Qijing issued an official statement: Su Mang had attended the event as a guest, was 'not a brand spokesperson for the GT7', and the brand had stopped circulating related content, with future tasting-officer roles to be recruited openly from customers. A cooperation that had been launched with ceremony eleven days earlier was erased with a one-paragraph disclaimer.

Deleted every poster and video site-wide within 11 days, then said she was never the spokesperson, downgrading a paid role to a guest appearance.

A face picked for aesthetics turned into the controversy itself, so the launch had to be unwound within two weeks

Silence was the first move: the brand deleted every trace before issuing any explanation, treating the material as the liability

The exit line — 'she was never the spokesperson' — protected the brand by downgrading a paid public role to a guest appearance

A brand that celebrates a celebrity on Monday can be forced to delete every trace of her by Friday — the launch budget buys reach, not control over what happens next.

Qijing said future tasting-officer roles would be recruited openly from customers. Su Mang kept her own response going: her lawyers sued the accounts that spread the criticism. No compensation figure was reported.