Movistar called itself 'the safest network' — Autocontrol made it stop

In April 2026 Movistar launched the campaign 'Vuelve a contestar ¿Sí?' for its 'Llamadas molestas' anti-spam tool, across television, radio, internet and social media, under the slogan 'Movistar. La red más segura' — the safest network. The numbers behind it were real: the tool had blocked more than 190 million fraudulent calls, including 97% of fraudulent calls detected in Spain since March of the previous year.

Orange España complained to Autocontrol, Spain's advertising self-regulation body. On 6 May 2026 its jury ruled the slogan an unproven claim of exclusivity and superiority over every other network: network safety spans more than spam-call blocking, so even strong statistics could not carry 'the safest'. Telefónica appealed, and Autocontrol ratified the decision on 29 May 2026.

Telefónica must rectify the advertising and stop using the phrase — but the jury validated the 190-million blocked-calls figure as documented and objective, and Movistar may keep advertising it. The specific, provable metric passed; the absolute superlative did not.