Milka shrank its bar, raised its price, kept the wrapper — a court called it deception
The Milka Alpenmelk bar went from 100g to 90g and €1.49 to €1.99 with the wrapper unchanged. A German court ruled the identical look misled buyers.
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3,222 PUBLISHED CASES · REGULARLY UPDATEDHornbach sold 'bird protection hedges' — the plants were invasive, the ad banned
'Nature hedge', 'native', 'bird protection hedge' — with bee imagery. But the plants were on Germany's invasive-species list, and the court stopped it.
Read the caseFour Chinese drugmakers agreed to raise an API price together — ¥355M confiscated
Four pharma companies made an oral pact to raise the price of a steroid drug's raw material and cut supply in sync. The fine came to 8% of their sales.
Read the caseMovistar called itself 'the safest network' — Autocontrol made it stop
'Movistar. La red más segura' promoted the carrier's anti-spam tool. Spain's ad jury ruled a network's safety is more than blocked spam calls.
Read the caseMcDonald's Japan launched its Ano CM at the height of her naming scandal
Ano apologised on 23 May for naming a colleague she disliked; four days later McDonald's Japan launched its CM with her — and boycott calls hit the brand.
Read the caseGuess put AI-generated models in Vogue — and called them 'Vivienne' and 'Anastasia'
Guess's August 2025 Vogue ads featured two AI-generated models created by a London agency. TikTok asked why a brand built on real bombshells went fake.
Read the caseFred Segal closed every California store — 63 years after inventing the LA boutique
The master licensee shut the last two stores — Sunset and Malibu — in July 2024 and handed the brand back to the Segal family.
Read the caseCoupang called coupon prices 'member prices' for 20 months — KFTC fined it ₩500M
One-time coupons were displayed as 'Wow member prices', implying a standing discount. KFTC called it deceptive — membership nearly doubled meanwhile.
Read the caseCadbury's 'only 91 calories' ad — the ASA ruled 415 kcal per 100g is not low calorie
Cadbury Delights' radio ad said 'only 91 calories.' The ASA banned it: the bar has 415 kcal per 100g, far above the 'low energy' threshold.
Read the caseSomething Navy was worth $100M one year in — the rescue offer of $1 got pulled
Arielle Charnas' influencer label raised $17.5M and did $32M in year one — then stopped paying suppliers, and its $1 rescue sale collapsed.
Read the caseFrance fined Nintendo €35M — it knew about Joy-Con drift in 2018 and stayed quiet
Nintendo knew of Switch Joy-Con drift by 2018 but communicated only from 2020 — late and partially. France's DGCCRF fined it €35M for misleading consumers.
Read the caseMAC erased its ambassador one day after she was cleared
Ju Jingyi was MAC's ambassador for ten months; her former agency filed a tax complaint, and MAC wiped her materials — even after authorities found nothing.
Read the caseHäagen-Dazs closed 92 China stores in a year — and handed the rest to a tea chain
From 550 stores at the 2019 peak to 171, General Mills licensed its mainland parlors to a lemon-tea consortium — the ¥58 scoop lost the new China.
Read the caseBrewDog's Wingman IPA said 'got your back' — ASA ruled it meant emotional support
BrewDog's Wingman IPA poster referenced bad weather and unreliable friends. The ASA ruled it implied alcohol solves emotional problems and banned it.
Read the caseZihaiguo — the ¥7.5B self-heating hotpot star — is in bankruptcy review
Five funding rounds, a ¥7.5B valuation, 5 million cups sold in 10 minutes — then stay-home demand ended. In February 2026 a court took its bankruptcy review.
Read the caseXinba's own sanitary-pad brand tested positive for a carcinogen — he quit streaming
Consumer testing found carcinogenic thiourea in batches of Mianmima, the pad brand Xinba founded. The brand insisted all was fine; he exited streaming.
Read the caseLi Auto crashed an i8 into a truck to prove safety — the truck maker sued instead
Li Auto's i8 launch showed its SUV demolishing an 8-ton truck at 100 km/h. The truck maker called it unauthorized and a violation of unfair competition law.
Read the caseFosun built a luxury group around Lanvin — it lost €238M in 2025
Every brand shrank in H1 2025 — Lanvin itself down 42%. Full-year revenue fell to €240.5m and the loss widened to €238.5m, bridged by Fosun loans.
Read the caseGucci carried 60% of Kering's profit — then fell 22% and the bill arrived
FY2025: revenue down 13%, net income divided by ten. Kering sold its beauty arm for $4bn, shuttered stores by the hundred, hired a new CEO.
Read the caseHonest Bite's own livestream host insulted the brand's first-ever ambassador
Mid-broadcast, a contracted host called the spokesperson 'hideously ugly'; that night the brand apologised, and within a day the ambassador's agency terminated.
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