MAC erased its ambassador one day after she was cleared

Actress Ju Jingyi was announced on 10 June 2025 as MAC's 'glow ambassador' in China. On 31 March 2026, her former agency Siba Media was reported to have filed a named complaint alleging tax evasion. The same day, MAC's official Weibo quietly set every post about her to 'visible to itself' — the materials hidden before anyone had established anything.

The accusation collapsed within a day. Her studio said she had completed the tax inspection and that 'no illegal conduct exists'; the tax authorities then announced they had found no tax issues. On 2 April, MAC deleted her materials across every platform anyway — the ambassadorship announcement, the campaign posters, the event videos — with no statement and no explanation. On 3 April the hidden posts reappeared, all marked 'edited', but the core campaign materials were not restored.

Neither side ever explained. Ju Jingyi's accounts simply kept promoting her new drama, and MAC never issued a single word. Commentators noted the precise timing had turned what could have been a routine, quiet contract adjustment into a credibility crisis of its own — a cut executed the day after an official clearance reads as panic rather than prudence, and the brand paid for the very rumour it was trying to escape.