TrueViu 沐薇 took NT$50K stored-value payments weeks before closing without warning

TrueViu 沐薇 operated three beauty and skincare branches in Taichung, offering facial treatments, massage and nail services. The chain relied heavily on a stored-value model: customers prepaid for packages of treatments at a discount, building up balances that they would draw down over subsequent visits. This model generated upfront cash flow but created a growing liability for services not yet delivered.

After the 2026 Lunar New Year, TrueViu changed its stored-value usage rules, restricting how customers could redeem their prepaid balances. On February 27, the chain announced closure of all three branches without warning. Approximately 240 consumers filed complaints with the Taichung City Government Legal Affairs Bureau, reporting that they could not recover their unused stored-value funds. One customer had stored NT$50,000 shortly before the closure.

The Taichung Legal Affairs Bureau advised affected consumers to preserve stored-value screenshots and receipts, and to file credit-card charge disputes where applicable. The case illustrated a recurring pattern in Taiwan's beauty and wellness sector: small chains that depend on stored-value prepayments to fund operations become insolvent the moment new customer inflows slow, leaving existing customers as unsecured creditors with no practical recourse.