TanaCon sold 20,000 tickets to a venue built for 5,000
YouTuber Tana Mongeau launched a rival convention to VidCon in 2018. Four times the expected crowd showed up; the event was shut down in a single afternoon.
Lire le casÉchecs d’entreprises, décisions coûteuses et leçons à en tirer.
Toutes les archives, dans l’appEn l’absence de traduction, les fiches renvoient au texte original publié et conservent sa langue.
YouTuber Tana Mongeau launched a rival convention to VidCon in 2018. Four times the expected crowd showed up; the event was shut down in a single afternoon.
Lire le casD'anciennes vidéos de lui jurant de ne jamais promouvoir le tabac ont refait surface. Il s'est excusé à minuit et a fait don de ses honoraires. Dix-huit mois plus tard, il était de retour dans la même publicité.
Lire le casFrom €30.99 to €34.99 to €69.99. Fans asked if Serie A was worth €70 a month. The hashtag was #vergogna.
Lire le casThe plant-milk brand grew up Parmalat's 1996 mascot animals and gave them stomach aches. Lactalis called it IP theft. Brazil's ad regulator agreed.
Lire le casJapan's worst food-poisoning case, 2000. Snow Brand delayed the recall, lied about the scope, and suspected coverup destroyed a 75-year-old company.
Lire le casFrance's top telecom sold ad slots inside its own email service. The ads looked like real mail. Users never consented. 7.8 million saw them.
Lire le casThe UK's best-known loyalty scheme merged into Avios in 2011. Members kept their points but lost the tax-free redemptions that made the programme worth joining.
Lire le casTMON and WeMakePrice, owned by Qoo10 Group, missed vendor settlements in July 2024. The court found liquidation value exceeded going-concern value.
Lire le casRamsay drank Cass on camera and called it 'bloody fresh.' Korean drinkers, who know Cass is bland, mocked the mismatch between chef and product.
Lire le casM&Co survived its first administration in 2020. The second, in December 2022, found no buyer for the stores — only for the trademark.
Lire le casThe algorithm-generated Clubcard offer was priced above the standard price after a separate promotion cut it. The screenshot went viral on Reddit.
Lire le casTHE COLORIST's stores were designed for Xiaohongshu check-ins. After the photos were taken, customers did not come back to buy anything.
Lire le casFrom 1,141 shops at its peak to £385M in debt and administration. Supermarkets, the death of CD sales and the 2008 credit crunch finished it.
Lire le casFujitsu handed its mobile division to a fund in 2018. Five years later FCNT was in rehabilitation with ¥143B in debt. Lenovo bought the brands.
Lire le casGaleria Karstadt Kaufhof survived two world wars but not its landlord-owner Signa's collapse. 15,000 staff, €680M in state aid, and 92 stores kept shrinking.
Lire le casFunai supplied Walmart with 2 million TVs a year and made Philips, Magnavox and Emerson sets. It never built a brand of its own, and China made it irrelevant.
Lire le casWei-Chuan's milk share fell from 40% to 25%. Three subsidiaries shut. The group donated NT$3B and exited Taiwan's oil market entirely.
Lire le casCustomers paid millions of yen for magnetic therapy devices they never saw, promised rental income that came from the next customer's deposit.
Lire le casFrom 20,000 retail terminals and 90% market coverage to 2.06% share and a state-owned buyout. The 2-yuan cream that defined a generation lost the online era.
Lire le casEach fine is ¥400,000. Each round of coverage is worth more. After the 2024 penalty the brand posted a public statement saying it disagreed.
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