The encyclopedia · Finance & Accounting · Financial decision · 2024–2025
Two Korean ecommerce platforms stopped paying sellers in the same week
TMON and WeMakePrice, owned by Qoo10 Group, missed vendor settlements in July 2024. The court found liquidation value exceeded going-concern value.
WeMakePrice · TMON · Qoo10 Group
What happened
TMON (Ticket Monster) and WeMakePrice were South Korean e-commerce platforms affiliated under the Qoo10 Group, the Singapore-based online retail company. Both operated as open marketplaces connecting third-party sellers with consumers. In July 2024, the two platforms simultaneously missed payments to their vendors — the settlements that sellers depend on to fund their own inventory and operations. The crisis, quickly labelled 'TMEF' in Korean media, affected thousands of buyers and sellers.
On 29 July 2024, both companies filed for court receivership at the Seoul Bankruptcy Court. The liquidity crisis was traced to their parent, Qoo10 Group, whose own financial difficulties left the Korean affiliates unable to meet their obligations. Court-led rehabilitation began, but no viable turnaround plan emerged. Sellers who had shipped goods through the platforms faced the prospect of never recovering what they were owed.
In September 2025, the court terminated WeMakePrice's rehabilitation proceedings, stating there was no prospect of recovery. On 10 November 2025, the Seoul Bankruptcy Court declared WeMakePrice bankrupt, ruling that 'the liquidation value of the debtor's business exceeds its going-concern value.' TMON was acquired by local food delivery company Oasis in June 2025, but its outlook remained uncertain. Two once-prominent platforms in Korea's fiercely competitive e-commerce market were reduced to a cautionary footnote about parent-company contagion.
Why it happened
- Both platforms depended on the parent group's liquidity; when Qoo10's cash flow failed, the affiliates had no independent reserve to settle vendor accounts
- Korean e-commerce margins are razor-thin in a market dominated by Coupang — smaller platforms survived on volume and settlement timing, leaving no buffer for a liquidity shock
- Sellers were effectively unsecured creditors: they shipped goods and waited for settlement, with no collateral and no priority in bankruptcy
- The simultaneous failure of two affiliated platforms in the same week signalled a group-level problem, destroying any remaining seller or consumer confidence instantly
The lesson
A marketplace holding sellers' money between shipment and settlement is borrowing from its supply chain — when the parent's cash runs out, sellers are first creditors and last paid.
Sources
- WeMakePrice goes bankrupt after failed turnaround — The Korea Herald
- South Korea's WeMakePrice declared bankrupt by Seoul court — Tech in Asia
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