01Advertising & PR2025
Backlash over her new drama made La Mer, Louis Vuitton and PIAGET delete Jun Ji-hyun's China ads within days — three contracts, one weekend, no statements.
Read the case ↗02Product & design2008–2013
Square Enix's 2010 MMO launch was so broken the president apologized; servers shut in Nov 2012 and the game returned as A Realm Reborn in Aug 2013.
Read the case ↗03Product & design2015–2018
The ¥750M fantasy epic — China's most expensive at the time — made ¥46.4M in 3 days, then its investors pulled it from theaters on July 15, 2018.
Read the case ↗04Strategy & management2026
The nonprofit behind #PayUp closed Feb 28 2026 after funding failed — a decade after unlocking $22 billion for garment workers.
Read the case ↗05Product & design2018–2025
NetEase's ¥1B, six-year wuxia flagship fell from the iOS charts in a month, drew a 'not satisfied' from the CEO, and shut down after 606 days.
Read the case ↗06Strategy & management1994–2017
Founded by Vivienne Westwood's son, Agent Provocateur was London's hottest lingerie label — then 3i over-expanded it into administration.
Read the case ↗07Strategy & management2026
Amazon's cashierless convenience store — the 2018 concept that launched 'Just Walk Out' — shut down for good in 2026 when the economics never arrived
Read the case ↗08Engineering & operations2025
Amazon's 2013 promise of 30-minute drone delivery was wound down in 2025 — crashes, probes and an un-renewed lease
Read the case ↗09Strategy & management1903–2021
Arcadia owned Topshop, Burton, Dorothy Perkins — 13,000 jobs lost when it entered administration in 2020. The brands were sold online-only.
Read the case ↗10Strategy & management2006–2026
The golf legend's licensed apparel brand closed its Taiwan agency after two decades. Stores held clearance sales at 40% off.
Read the case ↗11Product & design1991–2009
Ascaron was one of Germany's oldest game studios, known for Sacred and Port Royale — Sacred 2 took so long to make it collapsed under the debt.
Read the case ↗12Finance & accounting2007–2026
Aube imported women's clothing — COVID cut orders and the weak yen raised costs, until a ¥180M bankruptcy in 2026 ended it.
Read the case ↗13Strategy & management2021–2024
Honasa Consumer shut Ayuga in August 2024 — launched Dec 2021, survived 2.5 years, ₹14.7Cr impairment loss, failed product-market fit
Read the case ↗14Finance & accounting2005–2012
Barclays traders rigged Libor to profit on derivatives and hide crisis weakness — fined $450M, CEO resigned, the scandal uncovered $9B in industry fraud.
Read the case ↗15People & organization2021
Basecamp's CEO banned political discussions at work. One-third of the company resigned within days. The policy held, but the talent walked.
Read the case ↗16Product & design2004–2013
Bausch & Lomb's MoistureLoc solution caused 180 Fusarium keratitis cases. 60 needed corneal transplants, 7 lost an eye. B&L paid $250M to settle 600 lawsuits.
Read the case ↗17Strategy & management1980–2026
Bensimon, France's iconic canvas tennis-shoe brand popularised by Jane Birkin, was placed in receivership in January 2026 after revenue fell from €19M to €15M
Read the case ↗18Strategy & management2024
The anti-Instagram that everyone downloaded in 2022 stalled at 25 million users, failed to raise a Series C and was sold to a games maker
Read the case ↗19Strategy & management2023–2025
Berjaya Food, the operator of Starbucks in Malaysia, posted a record RM292M net loss in FY2025 as the Gaza boycott gutted revenue for five consecutive quarters.
Read the case ↗20Engineering & operations1904–2003
Bethlehem Steel failed to adopt modern steelmaking. Underfunded pensions and cheap imports pushed America's #2 steelmaker into Chapter 11.
Read the case ↗