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The encyclopedia · Strategy & Leadership · Strategic decision · 2026

Remake, the nonprofit that won $22B for garment workers, closed when its funding ran out

The nonprofit behind #PayUp closed Feb 28 2026 after funding failed — a decade after unlocking $22 billion for garment workers.

Remake (fashion advocacy nonprofit) · 2026-02-19

What happened

On February 19, 2026, Remake — the San Francisco nonprofit that built the #PayUp campaign — announced it would close at the end of the month. 'After a decade of impactful work, the Remake board has decided it is time to close our doors at the end of this month. This is not an ending we are mourning. It is a milestone we are honouring,' founder Ayesha Barenblat wrote. The organisation said it had failed to secure the funding needed to sustain operations.

Remake was founded in 2015 by Barenblat, formerly of the ILO's Better Work programme, and grew into a movement of 3,000 ambassadors across 80 countries. Its defining moment came during Covid, when brands cancelled garment orders overnight: the #PayUp campaign mobilized over 300,000 people, and brands paid out more than $22 billion in cancelled orders. It also ran the annual Fashion Accountability Reports, the #NoNewClothes challenge and the 'Made in…' film series.

The board said it had explored restructuring, merger opportunities with aligned organisations, pivoting the model and new funding streams before choosing closure. CMO Katrina Caspelich blamed a sharp funding decline and organised pushback: 'The pushback we are seeing is not organic. It is coordinated and well-resourced. Industry lobbying groups have spent years framing accountability as anti-business.' She added that advocacy groups have been dependent on 'philanthropic cycles that shift with political winds.'

Remake's Instagram account and its free educational resources — the garment worker story archive and advocacy toolkits — remain online, and a selection of its resources will live on through long-time partner Custom Collaborative in New York. Partners including the Garment Worker Center, Labor Education Foundation and AWAJ Foundation continue their work. The closure ended one of the most visible consumer-facing accountability engines in fashion, at a moment when the movement it built was still growing.

Why it happened

  • The organisation ran on short philanthropic grants that 'shift with political winds', forcing constant survival mode — when the climate turned against corporate accountability, the grants stopped.
  • Its wins were campaign moments, not revenue: #PayUp unlocked $22 billion for workers but produced no income stream for Remake itself, so success funded the cause rather than the organisation.
  • Coordinated, well-resourced industry pushback framed accountability as anti-business, shrinking the pool of funders willing to back an organisation that named brands publicly year after year.
What it costRemake closed Feb 28 2026; the #PayUp machine stoppedcostly

The lesson

Campaign wins are not revenue — an advocacy organisation that finances itself on political cycles dies the moment the climate turns, no matter how much it has already achieved.

Aftermath

Remake closed at the end of February 2026 with its Instagram account and online educational resources still live and part of its toolkit handed to Custom Collaborative. Founder Ayesha Barenblat framed the closure as a milestone rather than a failure, while CMO Katrina Caspelich called for a fundamental rethink of how labour-rights work is funded — longer-term foundation commitments instead of one- or two-year grants.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →