En l’absence de traduction, les fiches renvoient au texte original publié et conservent sa langue.
01Publicité et RP2025Langue de l’article: English
Backlash over her new drama made La Mer, Louis Vuitton and PIAGET delete Jun Ji-hyun's China ads within days — three contracts, one weekend, no statements.
Lire le cas ↗02Produit et design2008–2013Langue de l’article: English
Square Enix's 2010 MMO launch was so broken the president apologized; servers shut in Nov 2012 and the game returned as A Realm Reborn in Aug 2013.
Lire le cas ↗03Produit et design2015–2018Langue de l’article: English
The ¥750M fantasy epic — China's most expensive at the time — made ¥46.4M in 3 days, then its investors pulled it from theaters on July 15, 2018.
Lire le cas ↗04Stratégie et direction2026Langue de l’article: English
The nonprofit behind #PayUp closed Feb 28 2026 after funding failed — a decade after unlocking $22 billion for garment workers.
Lire le cas ↗05Produit et design2018–2025Langue de l’article: English
NetEase's ¥1B, six-year wuxia flagship fell from the iOS charts in a month, drew a 'not satisfied' from the CEO, and shut down after 606 days.
Lire le cas ↗06Stratégie et direction1994–2017Langue de l’article: English
Founded by Vivienne Westwood's son, Agent Provocateur was London's hottest lingerie label — then 3i over-expanded it into administration.
Lire le cas ↗07Stratégie et direction2026Langue de l’article: English
Amazon's cashierless convenience store — the 2018 concept that launched 'Just Walk Out' — shut down for good in 2026 when the economics never arrived
Lire le cas ↗08Ingénierie et opérations2025Langue de l’article: English
Amazon's 2013 promise of 30-minute drone delivery was wound down in 2025 — crashes, probes and an un-renewed lease
Lire le cas ↗09Stratégie et direction1903–2021Langue de l’article: English
Arcadia owned Topshop, Burton, Dorothy Perkins — 13,000 jobs lost when it entered administration in 2020. The brands were sold online-only.
Lire le cas ↗10Stratégie et direction2006–2026Langue de l’article: English
The golf legend's licensed apparel brand closed its Taiwan agency after two decades. Stores held clearance sales at 40% off.
Lire le cas ↗11Produit et design1991–2009Langue de l’article: English
Ascaron was one of Germany's oldest game studios, known for Sacred and Port Royale — Sacred 2 took so long to make it collapsed under the debt.
Lire le cas ↗12Finance et comptabilité2007–2026Langue de l’article: English
Aube imported women's clothing — COVID cut orders and the weak yen raised costs, until a ¥180M bankruptcy in 2026 ended it.
Lire le cas ↗13Stratégie et direction2021–2024Langue de l’article: English
Honasa Consumer shut Ayuga in August 2024 — launched Dec 2021, survived 2.5 years, ₹14.7Cr impairment loss, failed product-market fit
Lire le cas ↗14Finance et comptabilité2005–2012Langue de l’article: English
Barclays traders rigged Libor to profit on derivatives and hide crisis weakness — fined $450M, CEO resigned, the scandal uncovered $9B in industry fraud.
Lire le cas ↗15RH et management2021Langue de l’article: English
Basecamp's CEO banned political discussions at work. One-third of the company resigned within days. The policy held, but the talent walked.
Lire le cas ↗16Produit et design2004–2013Langue de l’article: English
Bausch & Lomb's MoistureLoc solution caused 180 Fusarium keratitis cases. 60 needed corneal transplants, 7 lost an eye. B&L paid $250M to settle 600 lawsuits.
Lire le cas ↗17Stratégie et direction1980–2026Langue de l’article: English
Bensimon, France's iconic canvas tennis-shoe brand popularised by Jane Birkin, was placed in receivership in January 2026 after revenue fell from €19M to €15M
Lire le cas ↗18Stratégie et direction2024Langue de l’article: English
The anti-Instagram that everyone downloaded in 2022 stalled at 25 million users, failed to raise a Series C and was sold to a games maker
Lire le cas ↗19Stratégie et direction2023–2025Langue de l’article: English
Berjaya Food, the operator of Starbucks in Malaysia, posted a record RM292M net loss in FY2025 as the Gaza boycott gutted revenue for five consecutive quarters.
Lire le cas ↗20Ingénierie et opérations1904–2003Langue de l’article: English
Bethlehem Steel failed to adopt modern steelmaking. Underfunded pensions and cheap imports pushed America's #2 steelmaker into Chapter 11.
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