Sunnei was the Italian fashion darling that burned through hype and cash
The avant-garde Italian fashion brand was ordered into judicial liquidation in May 2026 — €1.3M owed to suppliers, final show was an auction at Christie's
事例を読む事業の失敗、大きな代償を払った意思決定、そこから得られる教訓。
全アーカイブはアプリで翻訳がない事例は、公開済みの原文にリンクし、その言語のまま表示します。
The avant-garde Italian fashion brand was ordered into judicial liquidation in May 2026 — €1.3M owed to suppliers, final show was an auction at Christie's
事例を読むTexaco bought Getty Oil knowing Pennzoil had a prior deal. A jury's $10.53 billion verdict forced the largest U.S. bankruptcy of its era.
事例を読むWasted Talent's revival of the iconic 1980s style magazine The Face lasted seven years before sustained losses forced it to shutter in March 2026.
事例を読むThe UK discount retailer went into administration on 28 January 2026 — 137 stores closed, 1,180 jobs lost, creditors owed over £100M
事例を読むA product photo of a Black child modelling an offensive print ended the retailer's partnership with its biggest music collaborator.
事例を読むThe community group-buying giant raised $5B+ from Tencent and global VCs, hit $12B valuation, then retreated from 18 provinces to 3.
事例を読むThe death of co-founder Elalouf in 2024 triggered receivership, departed talent, no buyer — and a 14-year-old Paris fashion brand was gone within months
事例を読むChina's first e-commerce beauty IPO saw net profit fall 94% in 2019, sending the stock from ¥28.58 to ¥6.95 — one bad year from ST.
事例を読むA men's large-size shoe retailer operating since 1934 lost 87% of its revenue and filed for bankruptcy after five consecutive years of losses.
事例を読むThe luxury sleepwear DTC brand peaked at $50M during COVID, then Apple's privacy update killed its Facebook ads, forcing Chapter 11 in 2023.
事例を読むRefinery29 closed its UK operations in September 2025 after ten years. The digital lifestyle brand also shut its Unbothered sub-brand.
事例を読むCondé Nast closed Self in April 2026 after 47 years. The wellness magazine was 1% of revenue and losing money.
事例を読むThe plus-size chain went public in 2021 at $1.29B revenue, but sales declines and debt costs forced it to close 180 stores by 2026.
事例を読むDickies spent 15 years building its Taiwan business through VF Corp. When VF sold the brand to Bluestar Alliance, the new owner had other plans.
事例を読むK11 MUSEAの店舗は閉鎖したが、香港での別の販売経路は残った。確認できるのは店舗形態の変更であり、店舗の採算や閉鎖原因まで実証されたわけではない。
事例を読むHotMaxx raised 5 rounds in 3 years, peaked at 960 stores and a $1B valuation, then saw daily revenue per store drop 88% and began closing flagship locations.
事例を読むA Vietnamese handbag designer closed her brand in 2025 because customers would not pay for craftsmanship when cheaper alternatives were everywhere.
事例を読むThe Florence luxury e-tailer filed for court protection after creditor talks failed, with €30M in debt and 200 jobs at risk
事例を読むBYD cut prices three times in five months — 4,700+ owners complained in a week, industry profits fell below 4%, and regulators warned.
事例を読むLV sued a tea brand for a floral pattern, won ¥10.3M in court, and triggered a backlash that emptied its biggest fashion show of the year.
事例を読む