CJSCOPE offered one like = one dollar — got 17,000 likes then sued 328 customers

In November 2024, Taiwanese laptop brand CJSCOPE (喜傑獅, owned by SkyLion International) ran a Facebook promotion during the WBSC Premier12 baseball championship: one like on the post would equal one dollar off any laptop, with no cap stated. The post went viral. Within an hour, the page had accumulated over 17,000 likes — meaning customers could claim up to NT$17,000 in discounts per order, enough to get a laptop for nearly nothing.

CJSCOPE panicked. The company repeatedly changed the promotion rules, then shut down its website claiming a 'hacker attack.' Customers who continued ordering through the still-accessible IP address were told their orders were invalid. When customers insisted on their contractual rights, CJSCOPE took an extraordinary step: it filed lawsuits against 328 customers, seeking to void their orders.

The legal strategy backfired catastrophically. The sued customers organised a self-help group and counter-sued. In June 2026, the Shilin District Court ruled against CJSCOPE on all counts, confirming that the sales contracts were valid. The company was ordered to fulfil all orders at the promoted price and pay the customers' legal costs. By that time, memory and storage prices had surged, making the fulfilment cost significantly higher than if CJSCOPE had simply honoured the promotion at launch.

The case destroyed the brand's reputation in Taiwan. CJSCOPE announced its withdrawal from the consumer market in January 2025 — before the court ruling — as the backlash made retail operations untenable. The 'one like, one dollar' promotion stands as a textbook example of how a poorly designed marketing stunt, followed by an aggressive legal response, can kill a consumer brand.